• BevNET.com 2008 FMI show recap • InnoBev adds Polar Beverages' Gerry Martin • Pepsi reduces plastic in non-carbonated bottles • Pepsi's purchase, Cola War turf • Steaz maker draws $11 million private investment • Schultz: Starbucks to enter energy drink market • A look back at Fancy Food/All Things Organic
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At one quarter the size of typical energy drinks and promising a better boost with fewer calories, energy shots are fast becoming one of the most profitable uses of space available to retailers. According to at least one beverage executive, by the end of the next year, energy shots could be a $500 million business.
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Cadbury severs Dr Pepper, Blue Moon's high honors.
Beverages' center of gravity has shifted at trade shows
Corona, Nutrisoda, Eco-Luxury Vodka and a giant moose
Miller's low-cal beer, and Bawls' take on root beer
A UPenn freshman unites charity and bottled water.
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The bottled water is on top, and plans to stay there.
Energy shots aim for big profits.