Fred – Fred will now hang with a party – or package
– of six 600ml bottles nestled in a recycled
container, printed with soy-based ink. Additionally,
Fred is now available in a 400 ml flask size.
Current distribution is rolling with Fred now.
Hydrate2O – Created with a patent-pending technology,
Hydrate2O, according to its manufacturer,
transforms purified water into a live, energized
form that is absorbed into the bloodstream more
quickly and enables true hydration at a deep-cell
level. Hydrate2O also includes electrolytes and
minerals to spur increased stamina and faster
recovery times. Having already been adopted by
a growing number of professional athletes, Hydrate2O
is also officially endorsed by a broad array
of outdoor sports personalities. Hydrate2O is
currently distributed in the Pacific Northwest and
California.
Isbre – Isbre has garnered new, expanded distribution
and retail placement in the New York/New
Jersey area. Oak Beverages and Boening Brothers
and Spirit & Sanzone are now distributing Isbre in
35 New York counties and Marz Beverages in New
Jersey. Isbre has been introduced into 60 Shop-
Rite supermarkets in the greater NY metro area.
Aquamantra – In December of 2007 Aquamantra,
launched in Albertsons Southwest Premium Specialty
Water section and has been sold in Whole
Foods’ Southwest Region for over a year. This
year the company is looking to expand exponentially
to bring “Love, Luck and Health” to consumers
nationally.
Fiji – As of January 1, 2008, Fiji is not merely the
best-tasting water, it is also the most environmentally
friendly choice. Together with Conservation
International, the company is helping to save Fiji’s
largest lowland rainforest, the Sovi Basin, in perpetuity.
Fiji Water is also reducing CO2 emissions
across its products’ entire lifecycle, from raw materials
production, to the eventual recycling of Fiji
bottles and every process in between. Fiji Water
will also be working with Conservation International
to develop land conservation and renewable
energy projects that offset the company’s remaining
carbon footprint by 120%, making Fiji Water
not just carbon-negative, but positively green.”
Aquavybe – Aquavybe is a bottled water that is
vapor-distilled and structured with a high level of
alkalinity to balance against acidic lives. Aquavybe
contains 72 bio-available trace minerals. It is available
through select health food stores, health care
practicioners and personal trainers nationwide.
Give Water – Give water offers consumers the
choice of supporting one of three charitable causes
with each bottle they buy -- and 10 cents for each
bottle sold is donated to the chosen cause. The
blue bottle, Give Life, benefits children in need;
the pink bottle, Give Hope, benefits breast cancer
research; and the green bottle, Give Love, benefits
the environment. Give was recently slotted into
the Mid-Atlantic Region of Whole Foods Market.
National Beverage – La Croix Spring and Sparkling
Water is now the official beverage sponsor
of the 3Day Event benefitting the Susan G. Komen
Foundation. The three-day event is set to occur in
14 cities between September and November of
2008. The approximately 3,000 participants per
city will raise a minimum of $2,200 each and live
in a make-shift tent city as they walk for 60 miles
over the course of three days in the given city. La
Croix’s Hydration Station is the favorite tent where
participants enjoy foot massages and sample rehydrate.
La Croix is bringing the road event to
retailers by offering an in-store “Drink and Think
Pink” program which is a traveling breast cancer
training and education center with various educational
tools just short of a mammogram. Komen
trained demonstrators will hand out free early detection
CDs, literature and have training tools such
as trivia and prosthetics on site.
Function Drinks – Function launched Function
Water late in the summer of 2007 in Whole Foods
Markets in the Midwest. In the fall of 2007 Manhattan
Beer in New York picked the product up
and launched us into the Eastern Region. It is also
carried throughout the country through UNfiand
other distribution houses such as Spike Beverage
in Arizona, Kristen Distributing in Texas, Bill Distributing
in Alaska, and Supreme Beverage in Alabama.
The current bottle is a 750 ml PET but the
company is launching a 1 Liter as well.
Maddie’s Beverage Company – Wateroos, an allnatural
children’s water-filled drink box, continues
to gain distribution, adding Shaw's, Hannaford
and Kings Super Markets to the list of retailers
that now stock Wateroos. Wateroos is the first
commercially available water beverage packaged in a sustainable, recyclable drink box. To support
the brand's continued growth, the company
recently launched the Waterooli-Mom program
where moms can request free Wateroos samples
and coupons to share with their friends (and their
friends’ children).
Evian – Evian has just released its first-ever high
creation, the Evian Limited Edition Bottle by Christian
Lacroix. This bottle signifies the brand’s dedication
to chic sophistication, providing consumers
with an epicurean experience in each of these
limited edition bottles and commences a new
annual tradition. Designer-developed bottles will
now carry-on the legacy of the beloved holiday
bottles, which have been viewed as collectibles
since their inception. The bottle recently debuted
to the New York fashion scene at Mercedes Benz
Fashion Week.
Delicious H2O – On March 1st, Sarah Fullerton and
Mary Noon launched Delicious H2O at the Peninsula
Hotel in Beverly Hills, California. With an exquisitely
designed glass bottle, Delicious H2O is
marketed exclusively to high-end hotels and restaurants
in an effort to bridge the gap between
bottled water and the worldwide water crisis.
Equa – The lush Amazon forest has been nourished
by pristine rainwater for millions of years.
What has not been evaporated or been absorbed
has collected within the earth's largest underground
freshwater reservoir. This unique source
supplies the springs from which Equa is drawn.
The first bottles of Equa are expected to arrive in
U.S. markets in Sept., 2008. Building a state-of-the-
art bottling factory is a bit more time consuming
and challenging when the factory is located in
the middle of the Amazon rainforest!
Talking Rain – Banking on its local, effervescent
blend of 100 percent pure oxygen and pristine
artesian mountain spring water, Preston, Wash.-
based TalkingRain Beverage Co. recently unveiled
the new look of its AirWater packaging. Vibrantly
labeled with hues of orange and blue and packaged
in two convenient sizes, the revamped exterior
is intended to align with the product’s spirit of
refreshment. AirWater’s infusion of oxygen aims
to deliver the “fresh taste of a mountain waterfall”
with every sip. Look for the refreshed design to hit
shelves this spring.
Jana – Jana has recently added Ron Easley as the
Senior Vice President Sales North America. This, combined with great local and national distributor
partnerships, has made Jana Natural European
Artesian Water available throughout the U.S. Various
major supermarket chains across the US are
now offering the Jana brand to their customers.
Jana has partnered with Global Angels in their
US launch of this important environmental charity.
Jana selected this charity for the great work
they do to help countries around the globe to
build proper wells and provide their citizens with
healthy drinking water.
Jana is the exclusive bottled water at Madison
Square Garden.
SEI – SEI is currently going to be sponsoring the
Hotel Ezra Cornell as the exclusive water brand.
H2Om – H2Om water with intention, the world's
first interactive water, is a natural spring water
with specially designed labels designed to empower
individuals to create positive intention
in their lives. They are a socially and environmentally
responsible company whose mountain
spring, bottling facility, and offices are all local
to California. Through their partnership with Carbonfund.org they offset their carbon footprint on
the planet, while proceeds from revenues benefit
organizations creating education on recycling and
awareness relating to world water issues and our
environment. Seven available intentions (SKUs)
include, Love, Perfect Health, Gratitude, Prosperity,
Will Power, Joy, and Peace.
Icelandic Glacial – Icelandic Glacial recently
achieved zero-carbon emission certification. The
company is now being distributed in the U.S. via
Anheuser-Busch, which owns an equity stake in
the company.
New Attitude Beverage Corp. – New Attitude Beverage
Corp., the master distributor for Ice Age Premium
Glacier Water in an award-winning cobalt
blue bottle, announces that the 2008 Academy
Awards once again chose the product as its featured
water for the event, which was held at Hollywood’s
Kodak Theatre on February 24th.
Mountain Valley Spring Company – Mountain Valley
Spring Company was recognized by the Glass
Packaging Institute as the 2007 Winner for Best
Non-Carbonated Beverage Packaging. Packaged
in glass continuously since 1871, Mountain Valley
is a natural spring water available in both still and
carbonated varieties. More recently, Mountain
Valley has become available in PET packaging. Mountain Valley is rapidly currently expanding its
distribution through direct store delivery operations
throughout the United States and Asia.
Ethos – Ethos Water, the brand dedicated to helping
children get clean water, is driving support
for its mission by collaborating with H20 Africa, a
foundation focused on clean water initiatives. As
part of that collaboration, H20 Africa’s co-founder,
Matt Damon, will appear in a national Ethos
Water print advertising campaign encouraging
consumers to get involved in raising awareness
and funding for the world water crisis. The campaign
coincides with the expanded distribution of
Ethos water into more than 40,000 convenience,
grocery, mass and drug stores across the United
States through the Pepsi-Cola bottling system. For
each bottle of Ethos water sold, US $0.05 and C
$0.10 is directed to the Ethos Water Fund, a part of
the Starbucks Foundation.
Penta Water Company – The Penta Water Company
has reintroduction Penta into the water category
with new packaging, a new brand image campaign,
a new e-commerce site, a new advertising
campaign and the release of a scientific study. The
new e-commerce site went live on March 14, for
Expo West, the Natural Food Show in Anaheim,
CA and the new bottles will be in stores April 1.
Penta has retained Circle One Marketing Solutions
of Norwalk, CT to handle the creative execution
behind the re-branding and the advertising campaign.
Penta hopes to expand its traction with
women 35-50 who care about their health and
are active. The new branding will encompass the
wellness lifestyle and focus on the antioxidant and
anti-aging characteristics of the water.
O Water – O Water recently introduced Sport Owater,
a plain, ultra-purified water with electrolytes
for fluid recovery but no flavor. It is expected to be
on store shelves at the end of April.