Castle Brands
Castle Brands, Inc. has released spirited holiday
2007 gift plans for its growing portfolio
of spirits.
Boru Vodka was inspired by Brian Boru,
legendary high king of Ireland. In the year
1014, Boru led Ireland to victory against foreign
invaders. In the spirit of this tenacious
defense, Boru Vodka upholds unsurpassed
standards of quality and craftsmanship that
have no rival, and in the chilly winter, the
Boru Iceless Chiller will keep Boru perfectly
chilled without diluting the clean, bold taste
you've come to expect. Just store Boru in the
freezer until ready to serve. Then, place the
bottle into the chiller where the smooth,
crisp character and delicate appeal of
Boru will remain chilled for up to four
hours.
Holiday gift sets from Gosling's Black
Seal Rum feature a 12 oz. jar of New Hot
Buttered Rum Toddy Mix or a ready-toenjoy
Gosling's Gourmet Rum Cake. CocoRumba Double Chocolate Cake,
Bermuda Rum Swizzle Cake or Dark ‘n
Stormy Island Spice Cake.
As for Castle Brands’ Liqueurs, Pallini
Limoncello will come with a gift pack
containing two elegant and contemporary
hand-blown Pallini "classico"
glasses, compliments of Virgilio and
Micaela Pallini. Celtic Crossing, the rich,
honey-flavored liqueur from Ireland, offers
an exquisite gift pack featuring a
collection of Irish Christmas ornaments.
The Celtic gift box is a warm, burgundy
color trimmed in gold and is imprinted
with a bow and a gift card. Inside
each box is a beautiful Christmas
ornament with a shamrock
design trimmed in gold. There
are four different ornament designs
in each six-pack case. ‘Tis
also the season for Irish cream,
and Brady’s Irish Cream Liqueur
wears its holiday green and gold
coffee mug right on the bottle.
This festive on-pack is the perfect
stocking stuffer.
Diageo
Diageo’s spirits portfolio fulfils gift lists with offerings for
the holiday host, diligent executive or even stocking stuffers
for a loved one. There’s no better way to celebrate the season
of giving than with a fine spirit. For this year’s holiday
season, Diageo is promoting the following spirits:
Crown Royal XR — The newest and rarest addition to the
Crown Royal Canadian whisky family, is crafted from the last
batch of whiskies from the Waterloo Distillery. It retails for
$149.99.
Jose Cuervo Reserva de la Familia
— This ultra-premium tequila is made
from 100 percent blue agave, and is
aged and stored a minimum of two
years in the family distillery. Every
year a different Mexican artist is commissioned
to design the handcrafted
commemorative gift box. It retails for
$100.
Johnnie Walker Blue Label Magnum
— Now available in a 1.75 L bottling
(previously only available in 750 mL),
accompanied by a collectors’ edition
navy blue leather case, Johnnie Walker
Blue Label is blended from the rarest
whiskies in the world. It retails for $500
Bushmills 21-Year-Old Single Malt —
Bushmills is the world’s oldest licensed
whiskey distillery. The town of Bushmills
was awarded the first license to distill in
1608. Only the finest single malt casks
are selected and aged for a minimum of
21 years in sherry and Bourbon casks to
make this single malt, which retailers for $115.
Also, for the holiday party, Diageo is promoting the following
gifts under $25:
Jose Cuervo Flavored Tequilas are the newest edition to
the Jose Cuervo family. Each flavor is a blend of premium
silver-styled tequilas with natural hints of orange, lime and
tropical fruit flavors (Citrico, Oranjo and Tropina). They retail
for $18.99.
Holiday packaging makes the Smirnoff Red Gift Box a great
“grab and go” gift with no wrapping required. Smirnoff is
the best-selling premium distilled spirit in the world, and
was the “hands down favorite” in a blind tasting of 21 worldclass
vodkas by The New York Times. It retails for $14.99.
For New Year’s Eve, Diageo is promoting Johnnie Walker
Gold Label, a gentlemen’s whiskey that is “perfect for that
midnight toast.” Each whisky in the Gold Label is matured
for at least 18 years. It’s best-served ice cold to release the
fruit flavors and honey sweetness. It retails for $75-$80.
PINK Vodka
p.i.n.k. vodka is doing a Holiday
value-added package (pictured at
right). This great pre-boxed holiday
package will retail for $40 – the
same price the bottle itself sells for.
Tullamore Dew
Tullamore Dew, the distinctively
smooth Irish whiskey, is
dressed for gift-giving in a decorative
new tin introduced in the
U.S. just in time for the holiday
season. The design, created by
Dublin design company Dynamo,
features an image from County
Wicklow captured last February
by photojournalist Tony Gavin.
Dressed in its new tin, Tullamore
Dew is the ideal gift for the holidays
for every whiskey lover from
novice to true aficionado.
Heaven Hill Holiday Offerings
Highlighting Heaven Hill's Holiday offerings for the 2006
holidays are:
HPNOTIQ — In-home cocktails are made more sophisticated
with two unique Martini glasses from HPNOTIQ. The
aqua blue sensation has become an industry phenomenon
on the heels of the cocktail explosion. For this season, the
two come together in a stylish gift set featuring the pair of
victor martini glasses along with a 750 mL bottle. Outfitted
in a silver box with a clear front, the gift set makes an eyecatching
centerpiece for displays or a compelling gift purchase
off the shelf.
PAMA Pomegranate Liqueur — PAMA, the world's first
true pomegranate liqueur, is leading the way in the next major
category in the spirits world--pomegranates. For holiday,
this product is packaged in a clear gift carton for great giftgiving.
To enhance PAMA's shelf presence for the holidays,
the upscale gift carton includes the identifiable PAMA logo
across the top and bottom of the sturdy clear construction.
Evan Williams Single Barrel Vintage Bourbon — The 5-
time "Whiskey of the Year" award winner enters the holiday
season with a holiday gift set that pairs a 750 mL bottle of
the world's only vintage-dated single barrel bourbon with
an engraved silver "tipping jigger" and logoed rocks glass.
The tipping jigger is a traditional way to chill whiskey by
suspending it over ice on the rim of the glass. The Evan
Williams Single Barrel Vintage can then be "tipped" into the
ice or drunk straight up and chilled. This unique two piece
gift set comes in a striking black and gold outer carton that
reprints glowing reviews of the bourbon by the world's top
whiskey writers.
Two Fingers Tequila — The Two Fingers 750 mL bottle is
showcased for the holiday season through a "Master the
Margarita" gift set that includes a logoed margarita glass
and recipes for four different types of margaritas. December
is always the top month for tequila sales, better even than
May or the summer months, and the attractive Two Fingers
"Master the Margarita" gift set is perfect for gift-giving or
holiday entertaining.
Isle of Jura — New for 2006, the Isle of Jura Single Malt
Gift Set delivers the unique flavor of Jura in a pinstriped gift
set. The Isle of Jura 10-year-old Single Malt Scotch features
the brand's new packaging with a pair of lowball glasses in
a carton featuring accolades from three of the world's renowned
Scotch experts - befitting a Scotch of Jura's character.
The square lowball glasses feature an etched Isle of Jura
logo and are a unique look for a "wee dram" of the whisky.
The pinstriped outside also includes images from around the
Isle of Jura, one of the most unique distilleries in the world.
Irish Whiskeys
The Knappogue Castle Whiskey
Gift Pack reflects the heritage
of this sophisticated brand.
The gift box, in rich wood tones,
is meant to reflect opening the
door to the Castle. Once inside
(the back of the box) you are in
the Drawing Room of Knappogue
Castle itself, which contains a
portrait of Mark Edwin Andrews,
the brand's founder. Whiskey
connoisseurs know that adding a wee bit of water to whiskey
will open up its nose and flavor, so
with the gift pack comes a ceramic water
pitcher emblazoned with the Knappogue
Castle Whiskey logo, bearing a
sketch of Knappogue Castle.
With the Clontarf Gift Pack (left), customers
receive an elegant and upscale
glass water carafe bearing a frosted
Clontarf logo on the front.
Daily's Mixers
Daily's, America's premium brand of fruit mixers and
ready-to-drink cocktails, announces a holiday program aimed
at capturing the spirit and profits of America's fascination
with the cocktail during the years most festive season.
Daily's "The Perfect Taste to Toast" promotion is fully loaded
with all of the materials retailers will need to stop traffic
and increase sales during the critical October - December
selling period. At retail, Daily's is providing colorful and appetite-
appealing POS materials that support Daily's full line
of products and allow
for cross merchandising
displays
with popular
spirit brands and
other holiday-related
items. Case
cards and shelf
talkers target impulse
shoppers
looking to purchase
big for their
holiday entertaining
needs. Daily's
"The Perfect Taste
to Toast" holiday
promotion materials
are available
as of last month.
Foster’s
Foster’s is encouraging retailers
to take the Australian approach to
the Winter Season this year and
watch sales go north for the winter
– not south! According to Foster’s,
the winter season is the ideal
time for customers to enjoy more
social gatherings and intimate
holiday occasions with their family
and mates. And to capitalize on
the increase of these beer-drinking
events, they suggest joining
Foster’s for the “Summer Downunderland” promotion. Program
materials include display enhancers and POS pieces
that play on the many different occasions that are celebrated
during the winter months. Foster’s will also be displayed
along side Miller Trademark brands for even greater impact.
This promotion will run through Dec. 31.
Captain Morgan
The makers of Captain Morgan Original Spiced Rum have
launched a new Web site, captainyourhalloween.com, to
help consumers “dress up and get down” this Halloween.
The site will provide consumers with everything they need
in order to pull off a legendary costume on one of the biggest
party nights of the year. Beginning early this month,
adult consumers can log onto captainyourhalloween.com
and order whimsical costumes, get creative cocktail suggestions
and review party-planning tips. The site also features
a variety of videos highlighting the most common costume
blunders, including costumes that are incomplete, too cumbersome,
awkward or sight-prohibitive. Hoping to reduce the
number of costume blunders, captainyourhalloween.com
offers five tongue-in-cheek pre-packaged costumes including
the Deviled Egg (a foam egg with horns and a tail), First
Class Male, Venetian Blind, Little White Lies and Hold the
Mustard, beginning at $35.99 each. The site also features
a collection of humorous last-minute costume suggestions,
as well as three Halloween-inspired cocktail recipes that are
sure to spark some lively conversation at parties.