Frank & Ed Rise Again!
They're back and they're looking for your support!
America's most beloved "on the porch" icons, Frank & Ed of
cooler brand Bartles & Jaymes, have returned. To kick off the
brand's two-year re-launch plan, classic TV ads showing the
original spokesmen sitting on their porch will be re-released.
The multifaceted plan will also include a "Get off the Porch"
launch event in L.A. next month to take Frank & Ed off the
porch to promote their message of "good-time" summer
moments. They will also begin to appear at media-centric
red carpet happenings such as movie premieres and sporting
events in an effort to thank the public "for their support."
The original cooler brand, introduced in 1981, has been
reformulated and relaunched after a 16-year hiatus. Frank &
Ed, who starred in Bartles & Jaymes ads from 1985-1991,
became beloved idols of American television, representing
a simple, salt of the earth lifestyle that contrasted drastically
with the pop culture climate of the era. This modern return
of Frank & Ed represents a similar cultural desire to return to
familiar, established characters as brand icons.
Mountain Dew Transforms Your Summer
Mountain Dew is partnering with DreamWorks
Pictures and Paramount Pictures for a unique
promotion in conjunction with the July 4
release of the highly-anticipated live-action
film TRANSFORMERS. The "Transform Your
Summer" online promotion will award more
than 150,000 prizes, which have a total value of
more than $7 million, over a 12-week period.
Consumers will be able to enter the "Transform
Your Summer" sweepstakes online at www.
transformyoursummer.com. Thousands of prizes
Frank & Ed Rise Again!
They're back and they're looking for your support!
America's most beloved "on the porch" icons, Frank & Ed of
cooler brand Bartles & Jaymes, have returned. To kick off the
brand's two-year re-launch plan, classic TV ads showing the
original spokesmen sitting on their porch will be re-released.
The multifaceted plan will also include a "Get off the Porch"
launch event in L.A. next month to take Frank & Ed off the
porch to promote their message of "good-time" summer
moments. They will also begin to appear at media-centric
red carpet happenings such as movie premieres and sporting
events in an effort to thank the public "for their support."
The original cooler brand, introduced in 1981, has been
reformulated and relaunched after a 16-year hiatus. Frank &
Ed, who starred in Bartles & Jaymes ads from 1985-1991,
became beloved idols of American television, representing
a simple, salt of the earth lifestyle that contrasted drastically
with the pop culture climate of the era. This modern return
of Frank & Ed represents a similar cultural desire to return to
familiar, established characters as brand icons.
will be given away each day and consumers will be
able to choose the prize they would like the chance
to win by entering the daily drawing of their choice.
In addition, a limited-edition Pepsi Optimus Prime
collectible truck figure will be available as part of
the promotion.
A new "Transform Your Summer" Mountain Dew
commercial will debut in early June. The spot is
set in an apartment kitchen where a young man
tries to get the last Mountain Dew away from a
toaster that "transforms" into a toaster- bot.
Pepsi Asks for Volunteers
PepsiCo’s “Design our Pepsi Can” promotion will allow a
consumer to design the look of one of its cans for the first
time in history. The person who comes up with the winning
design will have their artwork featured on 500 million Pepsi
cans across the country and take home a $10,000 prize. During
the promotion, consumers may enter by going to www.
designourpepsican.com. Once registered, participants will
have the option of using their own design programs or the
tools available on the site to bring their ideas to life. The top
designs, as determined by a panel at Pepsi, will be posted
on designourpepsican.com where consumers will vote for
the winner.
Some of the world's top musicians are also showcasing
their artistic talent on the Pepsi can. The All-American Rejects,
Big & Rich and Pharrell Williams have each created
unique designs for the Pepsi can that will be in market in the
upcoming months. The three special cans will feature a Web
site address that will take fans to exclusive footage of the artists
and will offer information on their new projects.
These designs are a part of Pepsi's global brand restyle.
The iconic Pepsi globe logo and name lettering remain the
same – just like Pepsi's great taste – but the background
graphics change every few weeks. In its 109-year existence,
Pepsi-Cola's look has changed just 10 times, but this year
alone, it will change more than 35 times.
FRS Supports Armstrong Foundation
New Sun Nutrition, manufacturers of FRS Healthy Energy
Drink, has joined forces with the Lance Armstrong Foundation
(LAF). The company will help raise funds to support the
LAF’s programs by providing ten cents for every case sold
of its FRS healthy energy drink in ready to drink cans. In
addition, similar payments will also be made on sales of all
other FRS product formats including concentrate, chews and
drink powder.
FRS product packaging will feature the LIVESTRONG logo,
and FRS print advertising, web site and other marketing
materials will include the LIVESTRONG yellow wristband to
help raise awareness of the LAF and its ongoing fight against
cancer.
LIV Natural Starts Sponsorships
LIV Natural, the innovative all-natural sports drink
designed for athletes and active adults and kids,
announced today that they will sponsor an assortment
of teams and events during the remaining months of
2007.
The following teams will be racing on
behalf of LIV Natural, Inc.:
• The WBI Investments powered by LIV
Natural Cycling Team, based in NJ (www.wbiinvestments.org)
• EMC2 Triathlon Club, based in NJ
(www.emc2multisport.com)
• Triple Fitness Training, Inc., based in
Longwood, FL (www.jeffcuddeback.com)
• Team Adoptex Adventure Racing Team, based
in CO (www.adoptex.org)
LIV Natural will also be sponsoring the
following sporting events:
• Hope and Possibility 5 mile run in Central Park,
NYC June 24 (www.shoe4africa.org)
• Running For Cover (Noreen O’Neill)
Foundation for Melanoma Research
in Philadelphia, PA June 24 (www.foundationformelanomaresearch.org/runwalk)
• Chilmark Road Race in Martha’s Vineyard
August 11 (www.chilmarkroadrace.org)
• Run the Chop Challenge in Martha’s Vineyard
June 30 (www.runthechop.murdicks.com)
Ironman and Ardea
Ardea Beverage
Company, makers of
airforce Nutrisoda,
has announced that
triathlete and Ironman competitor Jay Hewitt will be their
national spokesman for diabetes awareness. Ardea has
taken a proactive stance on diabetes initiatives nationwide,
and Jay Hewitt is an integral part of these efforts. Since 1991
Hewitt has been living with Type 1 diabetes, which was his
motivation to begin racing, thereby becoming an inspiration
to people with diabetes around the world. Hewitt has posted
health and wellness tips on the airforce Nutrisoda Web site
(www.nutrisoda.com).