Brand News: Rehab Drinks

OC Energy – OC Energy’s INSANE xXX energy shot has the caffeine equivalent of three energy drinks in addition to a hangover relief supplement. It also contains 100 percent of the U.S. recommended daily allowance of Vitamin C and Folate. Insane xXX is an energy shot that was designed to be mixed with alcohol or other beverages, as well as being shot straight. These products and the rest our line are constantly featured on the Bravo Reality Show The Real Housewives of Orange County.

Healthy Innovations – Healthy Innovations has launched Resurrect Daily Detox & Recovery in select markets throughout the United States. The following distributors have added Resurrect to their New Age portfolios: Kalil Bottling, M&M Distributing, Odom Corporation, Haralambos Beverage, John Lenore & Co., Coastal Beverage Co., Long Beverage, Cunningham Wholesale, United Beverage, Rudisill Enterprises & Skyland Distributing, General Wholesale, Republic National VA, Cunningham Wholesale, American Eagle, Dichello & Hartford Distributing and Centex Beverage, Wright Distributing. The company will launch two all-natural line extensions this year, Mandarin Mist & Raspberry Rain. Both will be sweetened with Agave Nectar, and will also be available in sugar-free versions.

Fuze – Fuze’s Rehab Recovery Supplement is designed for work hard, play-harder consumers to revive and recover without the aspirin, coffee and numerous hours of sleep. The drink contains several ingredients designed to refresh, recover and revive: Electrolytes hydrate the body, antioxidants coenzyme Q10 and green tea polyphenols promote recovery, while ginseng and caffeine revive the body. There is no Taurine, a common energy drink ingredient, as it counteracts hydration.

Recently re-launched in the Pacific North-West (Northern California, Washington), Rehab has been at the forefront of celebrity news, while Rehab’s field marketing teams have infiltrated colleges across the country, making sure everyone has recovered, and is ready to go again the next day.

Glaceau – Glaceau’s vitaminwater revive is a fruit punch avored drink that hydrates and replenishes after an active day or night with 50 percent of the daily value of four B-vitamins and 100 percent of the daily value for vitamin C in every 20 oz. bottle. Each bottle also has about as much potassium as a banana to help bring your body’s water and electrolytes into balance.

Alcohol Killer – Alcohol Killer is a non-alcoholic beverage made with natural ingredients. It has no artificial colors, avors, stabilizers or chemical preservatives. The Original “makes you feel better” functional beverage has a light, gentle sweetness, with subtle citrus avors. This product is currently available in over 25 countries around the world, including the United States. It contains natural ingredients which may help to reduce the blood alcohol level by supporting the body’s ability to metabolize alcohol, refresh both the body and mind with its light, gentle sweetness and citrus taste, and revitalize through balancing body chemistry. Alcohol Killer contains no caffeine, taurine, guarana, artificial stabilizers or chemical preservatives. Filled in 250 ml slim line cans under a protected atmosphere and pasteurized, the shelf life is easily 24 months.

Bebidas Funcionales Brio – Bebidas Funcionales Brio (BFB), a Mexico based company that specializes in the development and manufacturing of functional beverages, recently launched its flagship product, H-O-T Hang Over Tea in the U.S. H-O-T Hang Over Tea was developed in response to the increased demand of health-conscious consumers for natural and healthier products. Its unique nutritional facts make it the healthiest drink available in the market to treat hangovers. It has no calories, no sugars, no carbohydrates, and is caffeine free. Its amino acids and herbal extracts treat unpleasant symptoms such as nausea, vomit, and general discomforts caused by the dreaded hangover. It is currently being sold in Mexico at major retailers (Wal Mart, 7-Eleven, Circle K), and is quickly expanding to other markets, such as Caribbean, Colombia, Ecuador, Spain, Italy and select markets in the U.S. In the first trimester of 2008, HO- T Hang Over Tea will be sold throughout the U.S. at select distribution channels, including convenience stores, supermarkets, bars and nightclubs.

After Hours – After Hours (AH+) is a relief-focused combination of vitamins, minerals and electrolytes formulated specifically to “hydro-plenish” the body – restoring liquids and vital nutrients that life’s extremes removes. A 16.9 ounce bottle of After Hours holds enough amino acid, B-Vitamins, sodium bicarbonate, folic acid, potassium and Vitamin C put you at the top of your game after a night on the town, a trip across the world, or just a day at the office – without any sugar or sodium! AH+ is available in three avors: Bed Time Berry, Last Call Lemon, and Good Night Grape. Bottles are available in single servings, as well as convenient four-packs in select liquor and convenience stores across the midwest and Las Vegas.