March 2008Spotlight Category
By
Beverage Spectrum
We are all for line extensions, but does
anyone out there have any idea what Gatorade
Mainline is? We only ask because
we’ve never heard of it, but it’s outselling
Tiger. Which has to be very upsetting,
if you’re Gatorade, which just spent
the house on Tiger. At a time when our
good friend Dean Kamen just modifi ed
his Segway personal transport system for
golfers, the sweat factor for that sport just
went down even further. Fore!
|
SMOOTHIES
|
Dollar Sales
|
Change vs. year earlier
|
| |
|
Category Total
|
$1,640,383,000
|
4.2%
|
|
Gatorade
|
$631,574,000
|
-9.1%
|
|
Powerade
|
$250,792,900
|
18.5%
|
|
Gatorade Rain
|
$158,434,700
|
21.1%
|
|
Gatorade Frost
|
$142,170,900
|
-1.7%
|
|
Gatorade All Stars
|
$134,871,200
|
18.1%
|
|
Gatorade Fierce
|
$89,942,660
|
-6.4%
|
|
Gatorade X Factor
|
$80,369,760
|
-16.3%
|
|
Gatorade AM
|
$72,419,160
|
1,152.4%
|
|
Gatorade G2
|
$23,005,330
|
N/A
|
|
Powerade Option
|
$19,635,530
|
18.8%
|
|
Gatorade Xtremo
|
$11,714,170
|
30.9%
|
|
Private Label
|
$9,288,071
|
22.2%
|
|
Gatorade Mainline
|
$7,524,708
|
N/A
|
|
Accelerade
|
$3,142,951
|
-68.8%
|
Heading Up: Gatorade AM
SOURCE: Information Resources Inc. Total food/drug/mass excluding Wal-Mart |
|
RTD TEA
|
Dollar Sales
|
Change vs. year earlier
|
|
|
AriZona
|
$293,270,300
|
6.4%
|
|
Lipton
|
$274,273,000
|
47.6%
|
|
Snapple
|
$132,873,800
|
12.5%
|
|
Lipton Brisk
|
$88,137,160
|
2.4%
|
|
Diet Snapple
|
$83,345,500
|
-2.9%
|
|
Nestea
|
$66,143,790
|
31.9%
|
|
Lipton Iced Tea
|
$45,662,930
|
-20.4%
|
|
Private Label
|
$36,158,960
|
12.4%
|
|
Nestea Enviga
|
$29,509,830
|
596.9%
|
|
Lipton Pureleaf
|
$24,834,590
|
N/A
|
|
Heading Up: Enviga
|
52 Weeks through 2/24/08
|
| SOURCE: Information Resources Inc. Total food/drug/mass excluding Wal-Mart |
| ENERGY |
Dollar Sales
|
Change vs. year earlier
|
|
| Red Bull |
$349,869,100
|
21.6%
|
| Monster |
$139,991,400
|
38.4%
|
| Rockstar |
$97,503,740
|
23.6%
|
| Full Throttle |
$43,356,780
|
-8.0%
|
| Amp |
$29,346,620
|
16.9%
|
| SoBe No Fear |
$24,080,220
|
-33.8%
|
| Monster XXL |
$14,498,790
|
114.7%
|
| SoBe Adrenaline Rush |
$14,320,240
|
-21.8%
|
| Rockstar Juiced |
$12,955,140
|
248.7%
|
| Amp Overdrive |
$10,543,270
|
2,714.7%
|
| Heading Up: Amp Overdrive |
52 Weeks through 2/24/08 |
| SOURCE: Information Resources Inc. Total food/drug/mass excluding Wal-Mart |
|
RTD COFFEE/CAPPUCCINO
|
Dollar Sales
|
Change vs. year earlier
|
|
|
Frappuccino
|
$191,001,800
|
6.6%
|
|
Doubleshot
|
$25,817,410
|
-8.2%
|
|
Starbucks Iced Coffee
|
$14,084,940
|
40.1%
|
|
Bolthouse
|
$12,243,100
|
21.5%
|
|
Doubleshot Light
|
$11,034,640
|
28.9%
|
|
Godiva Belgian Blends
|
$8,598,640
|
95.4%
|
|
Cinnabon
|
$2,129,647
|
1,411.2%
|
|
Private Label
|
$1,575,670
|
921.1%
|
|
Hillside
|
$728,217
|
162.5%
|
|
Starbucks Cappucino
|
$590,469
|
65,332.3%
|
| Heading Up: Cinnabon |
52 Weeks through 2/24/08 |
| SOURCE: Information Resources Inc. Total food/drug/mass excluding Wal-Mart |
CONVENIENCE/PET
STILL WATER
|
Dollar Sales
|
Change vs. year earlier
|
|
|
Private Label
|
$665,827,000
|
21.5%
|
|
Aquafina
|
$507,128,300
|
-1.0%
|
|
Dasani
|
$448,575,700
|
0.0%
|
|
Glaceau Vitaminwater
|
$425,631,300
|
125.0%
|
|
Poland Spring
|
$246,581,400
|
-5.6%
|
|
Propel
|
$192,242,200
|
-1.4%
|
|
Arrowhead
|
$184,197,600
|
5.0%
|
|
Deer Park
|
$140,962,900
|
-1.4%
|
|
Nestle Pure Life
|
$124,100,400
|
32.8%
|
|
Crystal Geyser
|
$108,800,500
|
11.2%
|
| Heading Up: Glaceau Vitaminwater |
52 Weeks through 2/24/08 |
| SOURCE: Information Resources Inc. Total food/drug/mass excluding Wal-Mart |
| IMPORT BEER |
Dollar Sales
|
Change vs. year earlier
|
|
| Corona Extra |
$483,936,384
|
-1.4%
|
| Heineken |
$321,705,728
|
5.3%
|
| Corona Light |
$134,499,072
|
7.2%
|
| Tecate |
$95,462,272
|
11.5%
|
| Heineken Light |
$73,540,968
|
24.1%
|
| Modelo Especial |
$61,353,712
|
12.9%
|
| Newcastle |
$52,913,748
|
8.2%
|
| Guinness Draught |
$51,032,192
|
5.5%
|
| Labatt Blue |
$49,438,152
|
-0.9%
|
| Becks |
$44,606,104
|
-11.4%
|
| Heading Up: Heineken Light |
52 Weeks through 2/24/08 |
| SOURCE: Information Resources Inc. Total food/drug/mass excluding Wal-Mart |
| DOMESTIC BEER |
Dollar Sales
|
Change vs. year earlier
|
|
| Bud Light |
$1,451,717,888
|
3.3%
|
| Miller Lite |
$747,077,504
|
3.5%
|
| Budweiser |
$738,134,336
|
-3.5%
|
| Coors Light |
$664,185,088
|
6.0%
|
| Natural Light |
$296,983,904
|
1.0%
|
| Busch Light |
$220,814,720
|
4.4%
|
| Michelob Ultra Light |
$212,028,768
|
4.2%
|
| Miller High Life |
$181,333,024
|
3.2%
|
| Busch |
$171,693,968
|
1.1%
|
| Miller Genuine Draft |
$160,060,160
|
-7.0%
|
| Heading Up: Coors Light |
52 Weeks through 2/24/08 |
| SOURCE: Information Resources Inc. Total food/drug/mass excluding Wal-Mart |
|
|
|