Beverage Spectrum - The voice of beverage retailing.  The beverage industry's source for beverage information.
April 2008

At one quarter the size of typical energy drinks and promising a better boost with fewer calories, energy shots are fast becoming one of the most profitable uses of space available to retailers.

According to at least one beverage executive, by the end of the next year, energy shots could be a $500 million business.

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Pumping Gas and Soft Drink Prices

FEATURE

Pumping Gas and Soft Drink Prices

America’s gasoline may increase soft drink prices.

More Than Academic

FEATURE

More Than Academic

A retailer's guide to school beverage guidelines.

Sparking Juices

FEATURE

Sparking Juices

Fizzling Out? Not Yet, Say Juice Marketers

What

BEVSCAPE

What's Happening Across Beverages?

Cadbury severs Dr Pepper, Blue Moon's high honors.

Trade Show Junkie

PUBLISHER'S TOAST

Trade Show Junkie

Beverages' center of gravity has shifted at trade shows

Promotion Parade

PROMOTION PARADE

Promotion Parade

Corona, Nutrisoda, Eco-Luxury Vodka and a giant moose

New Products

NEW PRODUCTS

New Products

Miller's low-cal beer, and Bawls' take on root beer

A New Flavor: Charity

THE FIRST DROP

A New Flavor: Charity

A UPenn freshman unites charity and bottled water.

Cross-Pollanated

GERRY'S INSIGHTS

Cross-Pollanated

Are Expo West exhibitors really are the "good guys?"

Fiji Plays a Green Tune

BRANDS IN TRANSITION

Fiji Plays a Green Tune

The bottled water is on top, and plans to stay there.

Energy Shots

BRAND NEWS

Energy Shots

Energy shots aim for big profits.





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