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‘Good to Go’ with Nutrisoda and Giant Bicycle
Nutrisoda, “the Good Soda” announces its partnership with the world’s largest bicycle company, Giant Bicycle, to promote healthier lifestyles.
As part of the promotion, ten Giant OCR Alliance 1 performance road bicycles, valued at $1,500 each, will be offered as Grand Prizes, along with 100 Giant helmets for first prize winners, and 1,000 Nutrisoda-Giant water bottles for second prize winners. On-air radio contests in select markets will give away 33 Giant FCR 1 fitness bicycles valued at $900 each. Additionally, Nutrisoda will give away up to 1,000 Giant Boulder mountain bikes through local entries at participating retailers in select markets.
Through the promotion, Nutrisoda hopes to introduce the fitness-oriented consumer to its line of eight vitamin and mineral- infused beverages.
At the heart of the Good to Go promotion is the Giant Code Game, which runs from March 10 through May 31, 2008. Participating retailers will carry specially marked Nutrisoda four- packs on www.nutrisoda.com/giant/ with the game. Consumers may also enter the sweepstakes via mail-in entry forms found at participating convenience stores.
The integrated marketing campaign hit radio waves in twelve markets, highlighted by on-air contests and bicycle, helmet and water bottle giveaways. An online advertising and e-mail campaign rounds out the promotion.
For more information, on both Good to Go partners, please visit www.nutrisoda.com and www.gia ntbicycle.com.