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New POS for Whaler’s Rum Line
Heaven Hill Distilleries, Inc. has launched a new POS campaign to tout the Whaler’s brand. The new POS “This Way to Paradise” has a tropical aesthetic. It will include a case card, flavored shelf talker, original shelf talker, shelf strips, floor bin and table tent bar card.
As an evolving brand, this POS will distinguish the Whaler’s flavors from more traditional Rums. Whaler’s legendary recipe hearkens back to when seafarers rattled vanilla beans in empty rum bottles at sunset to entice migrating whales to their ships. The friendly whales led them to the tropical haven known as Hawaii. There the sailors discovered the old rum makers of Maui and were so impressed by the exotic taste of their rum that they called it Whaler’s.
For more information on Whaler’s, visit heaven-hill.com
Giant Moose Loose on Daytona Beach
Wanted: Giant 30-foot inflatable bottle of Moosehead Light
Last Seen: At a Daytona Beach, Florida promotion where the moose bottle was allegedly stolen. Moosehead USA, the U.S. importing arm of Moosehead Breweries, was launching its first U.S. product: Moosehead Light. Moosehead Light is a smooth and refreshing premium light beer packaged in Moosehead’s unique and recognizable green bottle. The on-site promotion location where the moose bottle was last seen marked one of the first consumer-focused events in support of the imported light beer’s U.S. availability.
REWARD: One-year supply of Moosehead Light to the person who brings the bottle back to its home on the beach -- no questions asked.
Investigators expect that the moose bottle will be difficult to hide…
If you have information leading to the missing giant moose, please call the Daytona Beach Patrol at 386-239-6414. To find out more about Moosehead, visit www.moosehead.com.