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April 2008 > Brand News
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Energy Shots

By Jeffrey Klineman

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Peptime – Peptime Energy Shots are in the warehouse and being distributed now. These shots are portable, do not need refrigeration, and come in three 2 oz. flavors, Tropical Orange, Cosmo Berry and Island Lemon Lime.

On Go – On Go started in April 2007 with local distribution of its Lemon Lime flavor in the Midwest Region. In 2008, the company introduced Berry Blast and began national distribution. Positioned as the “Better for You” energy shot; consumers perceive On Go to be “safer” or “less harsh” than the existing brands which have a “truck driver look.” Its graphics appeal to hesitant first-time energy shot buyers and many women.

M-150 – The M-150 Girls will be dropping the flag on The Long Beach Grand Prix on April 20 in California. They will be cheering on race driver Cindi Lux, who’ll be racing to the winner’s circle in the Speed World Challenge GT Series race. Off the track, Cindi will be visiting several local pubs during race week to meet her fans and support M-150 retailers with additional public appearances. The high energy M-150 Girls will be along to provide patrons with smiles and samples of M-150 non-carbonated energy drink. Cindi’s flavor for hard driving and competitive energy make her the perfect driver for M-150.

Bevolution Ammo – Bevolution AMMO has launched their new product image and expanded marketing that has moved beyond the extreme sport scene of paintball in the United States and now includes convenience stores, bars and an international presence in Europe and South America. Bevolution AMMO was originally developed for the Military and is perfected for your consumer. It is a great tasting “liquid power shot” of caffeine for a burst of energy. If the 171 mg of caffeine is too much, the packaging includes a meter to measure how much your consumer shoots or mixes into their beverage of choice.

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