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SPIRITS
Stolichnaya Vodka has launched Stoli Blakberi, the newest flavor to join the award winning family of imported vodka flavors. The new flavor joins the popular, award winning family of Stoli flavors that includes Stoli Blueberi, Stoli Vanil, Stoli Razberi, Stoli Cranberi, Stoli Strasberi, Stoli Citros and Stoli Ohranj. Stoli is supporting the launch of Stoli Blakberi with a full array of programming including Blakberi specific national and local advertising, on and off-premise point-of-sale materials and on-premise consumer sampling events in key markets across the U.S. Stoli Blakberi will be available in four sizes – 1.75 L, 1.0 L, 750 ml and 50 ml – and will launch nationally in May, 2008. It will retail for a suggested price of $23.99 for a 750 ml. For more information, call (203) 254-8225.
Daily’s, America’s premier cocktail and mixer, has introduced a new line of all natural martini mixers. Daily’s Sour Apple, Blueberry, Lemon and Pear Martini Mixers will make their retail debut this April, just in time for the refreshing summer cocktail season. Daily’s Sour Apple, Blueberry, Lemon and Pear Martini Mixers, available in 20 oz. PET bottles with Daily’s proprietary pour spout finish, will have a suggested retail price of $4.99 per bottle. Daily’s will support the launch with national print and on-line advertising and attractive POS materials that include delicious at home recipe suggestions. For more information, call (203) 254-8225.
From Hood River Distillers comes the aptly-named Spudka vodka. Made with Idaho potatoes and pure, glacier-fed Mt. Hood spring water, Spudka is 80-proof vodka that undergoes a complex 139-plate distillation process, is double charcoal filtered and contains no additives. It sells for $12.95 per 750mL bottle. For more information, call (971) 244-0661.
Smirnoff Vodka has introduced Smirnoff Passion Fruit and Smirnoff White Grape. These innovations feature award-winning Smirnoff No. 21 Vodka immersed with the sweet, yet tart and tropical flavor of the popular passion fruit and the crisp, sweet and smooth flavor of white grape. Smirnoff Passion Fruit and White Grape join the already existing 11-product Smirnoff flavored vodka collection. All are available in 50mL, 200mL, 375mL, 750mL, 1L and 1.75L sizes. The 750mL bottle carries a suggested retail price of $14.99.