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THE SWITCH
In 2007, The Switch rebranded with vibrant new graphics, juicy reformulations, and two new flavors: Kiwi Berry and Very Berry. The company signed with 20 new distributors and 1,500 new schools. In December the Switch unveiled it’s brand new web site, showcasing it’s bold consumer promise of “100% OF WHAT YOU WANT” and “0% OF WHAT YOU DON’T”, and inviting the ever growing number of passionate Switch fans to have a little fun with the brand. There are lots of great things to win, including hats, t-shirts, itunes and iphones. One on-line contest asks Switch fans to answer one of their most frequently asked questions “Why is the ‘The’ upside down”?, and the responses pouring in have ranged from weird to outright hilarious.
SANPELLEGRINO
SanPellegrino has relaunched its sparkling fruit beverages Aranciata and Limonata. They were reinvented, reformulated and repackaged to present consumers a refreshingly all-natural beverage option. The product now contains all-natural ingredients and a refreshed brand image.
APPLE & EVE
Apple & Eve recently announced the launch of Fizz Ed – an all-natural fruit juice and sparkling water beverage – offering an alternative to traditional sodas. Available in four great tasting varieties – Red Raspberry, Orange Mango, Pomegranate Cherry and Green Apple – Fizz Ed contains none of the high fructose corn syrup or artificial ingredients found in carbonated soft drinks. Each single-serving 8-ounce can contains a refreshing blend of 70% pure fruit juice and 30% sparkling water.