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April 2008 > Feature
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Sparkling Juices

By Jeffrey Klineman

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Fizzy Lizzy

Fizzy Lizzy, a line of all-natural beverages consisting of fruit juice and sparkling water with no added sugar or corn syrup, recently re-launched its products with new packaging, new flavor names, a new website and two new flavors, Gulf Coast Tangerine and Red Hill Pomegranate. Fizzy Lizzy boasts an average of 65 percent juice. Fizzy Lizzy comes in a total of eight flavors (the others are Costa Rican Pineapple, Mount Fuji Apple, Lone Star Grapefruit, Yakima Valley Grape, Pacific Raspberry Lemon, and Northern Lights Cranberry) and is available in select supermarkets, gourmet food stores, and cafés across the country. The products entered several new regional markets recently, including Fresh Market, Whole Foods Rocky Mountain Region, UNFI Rocky Mountain Region, Stop & Shop Supermarkets, Giant Supermarkets, Bradley Distributing, Palo Alto Egg Distributing, Performance Beverage Distributors and Crown Pacific Specialty Foods.



IZZE

In March, Izze Beverage Company added Sparkling Peach to its line of sparkling juice flavors. It is an all-natural blend of pure fruit juice and sparkling water with nothing artificial. It is best served chilled. Because of its simple, true-to-the-fruit flavor, Izze Sparkling Peach complements a variety of foods and, with its stylish packaging, is also great for entertaining. With the introduction of Izze Sparkling Peach, Izze also debuted new graphics on its 12 oz. four-pack carrier. The packaging is brighter for greater impact on shelf.



SKYLARHALEY

SkylarHaley has released a new flavor in its award winning line of Essn beverages: sparkling mango and passion fruit juice. A 100 percent juice drink, Essn is packed with natural flavor and contains no preservatives, additives, or artificial sweeteners. Packaged in 8.4 oz. bullet cans, Essn juices are also offered in five other distinctive varieties: fuji apple, meyer lemon, blood orange & cranberry, minneola tangerine, and sparkling pomegranate and montmorency cherry. These products are available at select Safeway, Albertson’s, and Jamba Juice stores and Kroger’s Southwest.

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