It's not easy being a kid – or a kid’s beverage. A look at some of the work of our faithful columnists have done this issue makes it clear that in the economic downturn, it’s the drinks that service our smallest consumers that might be taking some of the biggest hits.
But a look at the products listed here, in our 2009 Kids’ Beverage Guide, shows that there’s still a lot of exciting innovation taking place in the category, from creative new packaging like Tetra Pak juice and water boxes to sport tops and lightweight pouches to great new ingredients like honey, electrolytes, low-sugar combinations and exotic fruity flavors.
Download the 2009 Kids' Beverage Guide