• Teawolf Brings Former Steaz President To Team • SAVE THE DATE: BevNET Live Winter 10 • Stevia Blending in at IFT10 • BevNET Live Summer 10: Video Now Available • Video: DOX's Ike Gill & Anthony Cardillo • Talking Fair Trade: BevNET Interviews TransFair USA • Nestle HCN agrees to FTC settlement • Experts: USDA Report Adds Pressure on Bevs
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If you want to have a hope of success these days, the trick, in essence, seems to be to approach the consumer with a distinct point of view and to commit to putting staff resources into the market to make sure your concept isn’t distorted on its way to the consumer. You’ve also got to be willing to continually tweak the concept until you’ve got it right.
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The right name helps explain your product to consumers.