• Relaxation Drinks Face Less-Than-Mellow Lawsuits • Download BevNET's 2010 Water Guide • Gatorade to Go Direct to Stores • Regulate or Reformulate? Kombucha Makers Must Decid • Can Coast Brands Help Companies Coast Into Retail? • O Water, Polar in Deal Talks • Best of 2010 Begins at BevNET; CSPI Punts on Enviga • Coca-Cola Names Leaders; BAWLS is Back
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Innovation is most important when it comes to getting a thirsty consumer to overcome their reliance on the tried and true and turn to a new product. It's finding the new space between water and wine, and wedging it into a crowded cooler so that it doesn't just take a slot or a shelf, but creates a whole new door of beverages in a heretofore unrecognized product class like bottled waters or energy drinks.
Get curious, go off the map and find outside insight.
How to focus your efforts on your core consumer.
Customized products, animal testing, packaging and international news.
Products' claims could attract tighter FDA regulations.
How private equity and smoothies built a $150 million business.
An idea who's time hasn't come. Yet.
A meditation on why Coke's new-aged cousin hit the market DOA.