Beverage Spectrum - The voice of beverage retailing.  The beverage industry's source for beverage information.
January-February 2008

In 2005, Americans turned to wine as their alcoholic beverage of choice, so beer companies turned to advertising.

It worked. Craft brewers and import beers flourished under the "Here's to Beer" campaign spearheaded by Anheuser-Busch, but a shifting economy could send more money toward Bud, Miller and Coors.

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BevNET 2007 Best New Product: Function Drinks

FEATURE

BevNET 2007 Best New Product: Function Drinks

Doctor-turned beverage creator Alex Hughes will have to ...

BevNET 2007 Best Children

FEATURE

BevNET 2007 Best Children's Product: Bot

Enhanced water plus playful personalities put bot at the top...

BevNET 2007 Best Water: Icelandic Glacial

FEATURE

BevNET 2007 Best Water: Icelandic Glacial

Carbon neutral certification and a distribution deal with...

BevNET 2007 Best Marketing Campaign: Fred

FEATURE

BevNET 2007 Best Marketing Campaign: Fred

Posters, placement and blogging gave Fred a marketing edge...

BevNET 2007 best packaging innovation: Fuze

FEATURE

BevNET 2007 best packaging innovation: Fuze's NOS

A custom screwtop helps Fuze catch nitrous in a bottle.

Convention Scrapbook: Fancy Food

FEATURE

Convention Scrapbook: Fancy Food

A run-down of products and people at the 2008 Winter Fancy...

Bevscape

BEVSCAPE

Bevscape

Senators. Love. Bourbon.

What

BEVSCAPE

What's Happening Across Beverages

Supermodels, generic beer, legislation and juice bars in your store.

It

PUBLISHER'S TOAST

It's the Taste, Stupid!

A simple credo: Drinks must taste good.

St. Pauli Girl, Pepsi, Nestle Water and Dr. Pepper

PROMOTION PARADE

St. Pauli Girl, Pepsi, Nestle Water and Dr. Pepper

New Products

NEW PRODUCTS

New Products

Wallflower Confessions

THE FIRST DROP

Wallflower Confessions

It's a good time for breweries, but those good times could end if materials costs continue to rise.

What to Watch

GERRY'S INSIGHTS

What to Watch

What's coming to the beverage industry for the summer selling season.





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