• BevNET Live: Social Marketing Panel Added • BAWLS to continue operating • Reed's may buy Jones; school beverage calories drop • Reed's, Jones announce possible merger • Drink calories in schools drop 88 percent • SupplyExpo March 12-14 in Anaheim • FDA warns beverage firms; Expo West show planner • FDA warns beverage firms on health claims
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As the energy drink explosion rolls into its second decade, the game is changing and the stakes are higher. The products have moved from edgy curiosity to lifestyle necessity. Nevertheless, there are still plenty of people wondering what Red Bull or Monster taste like, or trying to determine the difference between Gatorade and Rockstar.
John Bello brings experience and a big check to Adina.
A roundup of news from around the beverage business
The economy is far from perfect, but "this too will pass."
A letter from Augie IV to "An-Twerp" Carlos Brito
Sweet Leaf has arrived at the crossroads of capitalism and character.
From the pot to the cooler, here's what's new in RTD coffee.