• Relaxation Drinks Face Less-Than-Mellow Lawsuits • Download BevNET's 2010 Water Guide • Gatorade to Go Direct to Stores • Regulate or Reformulate? Kombucha Makers Must Decid • Can Coast Brands Help Companies Coast Into Retail? • O Water, Polar in Deal Talks • Best of 2010 Begins at BevNET; CSPI Punts on Enviga • Coca-Cola Names Leaders; BAWLS is Back
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As the energy drink explosion rolls into its second decade, the game is changing and the stakes are higher. The products have moved from edgy curiosity to lifestyle necessity. Nevertheless, there are still plenty of people wondering what Red Bull or Monster taste like, or trying to determine the difference between Gatorade and Rockstar.
John Bello brings experience and a big check to Adina.
A roundup of news from around the beverage business
The economy is far from perfect, but "this too will pass."
A letter from Augie IV to "An-Twerp" Carlos Brito
Sweet Leaf has arrived at the crossroads of capitalism and character.
From the pot to the cooler, here's what's new in RTD coffee.