BAWLS
BAWLS Guarana has launched an addition to their product lineup –
BAWLS Guarana EXXTRA. Packing 50 percent extra caffeine than the
original BAWLS Guarana flavor, sugar-free BAWLS EXXTRA offers a
powerful boost with a refreshing, guarana-infused taste. Because EXXTRA
is made with more guarana than the rest of the BAWLS product line,
BAWLS EXXTRA hits the caffeine level of a strong cup of brewed coffee –
96 mg per 10 oz. serving and 150 mg. per 16 oz. serving. Offered in 10
oz. bumped glass bottles and in 16 oz. color-changing cans, BAWLS
EXXTRA is now available in stores nationwide. BAWLS EXXTRA will also be
integrated into the brand’s 2008 sampling initiatives, including a
nationwide tour of BAWLS-sponsored video game conventions, BMX races
and pro paintball tournaments.
Sambazon
Sambazon has created a potent, all-natural energy drink that
heightens awareness while boosting energy and the immune system. Amazon
Energy is made with Açaí, the powerfully nutritious purple berry
sustainably harvested from the Amazon basin, along with Vitamin-C
superfruit acerola and rainforest botanicals like guaraná and yerba
mate. Formulated with the finest organic ingredients, Amazon Energy
delivers nutrition, sustained energy and great taste without tons of
refined sugars, artificial colors, chemicals and negative side effects.
Amazon Energy is now available in Whole Foods and other fine retailers
nationwide.
Bionic Boink
Starting in Arizona, Boink has taken off at local restaurants,
bars, and clubs as a healthy alternative to energy. Boink stands out
amongst the rest offering a product without sugar, calories, and fat
and only the best natural herbs for energy. Boink’s Cayenne Pepper
formula produces a long lasting amount of energy without the use of
synthetic caffeine.
Volcano
Volcano energy drink, is a new non-carbonated energy drink with
high caffeine and taurine content plus vitamin B-complex, vitamin C and
vitamin E as well as Zinc. Those high quality ingredients are intended
to relieve fatique, boost metabolism and improve physical performance
and the reproductive system for men. It is available in original and
sugar-free
Fluid Motion Beverage Inc.
Fluid Motion Beverage Inc. recently won the 2008 Graphic Design USA
Packaging Award for the outstanding graphic design on the Talon Blood
Punch line extension launched last year. The Talon line is also
breaking out of its current US boundaries, debuting in Canadian C-Stores in May.
PepsiCo
In March, AMP Energy launched three new line extensions - AMP
Energy Elevate, AMP Energy Relaunch and AMP Energy Traction. New
limited edition Dale Earnhardt Jr. AMP Energy products will be
available this summer. AMP ENERGY RELAUNCH is energized with a burst of
orange citrus flavor, Electrolytes and B-vitamins. AMP ENERGY TRACTION
is enhanced with grape flavor, Maltodextrin and D-ribose. AMP ENERGY
ELEVATE features a blast of mixed berry flavor and L-Theanine. All
three line extensions are available nationwide in 16 oz. single-serve
cans. AMP Energy Relaunch is also available in 16 oz. 4-packs.
Marquis Platinum
LUX5 EVENTS, a Newport Beach-based event company, launched their
2008 Nationwide DEEP FLIGHT LUX5 Luxury Lifestyle Tour Presented By
Marquis Platinum Vitality Drink on Saturday, May 10th at Santa Monica’s
celebrated Barker Hangar. The product has also recently arranged an
exclusive distribution deal with DEAN & DELUCA for all locations
nationwide. Marquis Platinum Vitality Drink was also chosen by the
newly renovated Plaza Hotel in NYC to be the exclusive energy type
drink for the entire property.
Hansen’s
This summer, Monster Energy is blowing up the Vans Warped Tour with
Monster’s biggest promotion ever. Monster partnered with over 25 Warped
Tour bands to give fans an exclusive album download for free with every
specially-marked Monster 4-pack and 8-pack purchase. Monster has been a
huge part of Warped Tour since Monster’s launch in ’02 by activating
the Monster Energy VIP Lounge at nearly 50 events throughout the US and
Canada.
Zafi Beverages
Zafi Beverages, Inc. is an energy mixer that is also a standalone
energy drink. It is packaged in an 11 oz., double-lined PET bottle, and
it is non-carbonated, with a tag-line that reads, ‘Sip It. Cap It.
Blend It.’ Zafi can be blended into a multitude of products creating a
wide range of ?energized drinks.
HYDRIVE
HYDRIVE Energy LLC has expanded its line of energy drinks with the
launch of HYDRIVE S – Strength Energy Drink in a blue raspberry flavor.
Inspired by the recent Senate hearings, HYDRIVE S contains six fully
legal performance enhancers including B-12, Caffeine, Maca, D-Ribose,
L-Leucine and Ginkgo Biloba. HYDRIVE S joins, E, X, and V in a
colorful, great tasting line-up that delivers full power energy with
just 30 calories and 6 grams of sugar per 15.5 oz. re-sealable PET
bottle while delivering no jitters and no crash.
Pimp Juice
Fillmore Street Brewery is proud to announce that its owner and
spokesperson, Nelly, will be launching his next album, Brass Knuckles,
on June 24, 2008. In conjunction with this album launch, Nelly will be
promoting Pimp Juice and the new anti-oxidant/energy hybrid drink
Purple Pimp Juice on his tour across the United States. The Pimp Juice
RV will also be joining the tour to give out samples to all of the
Nelly and Pimp Juice fans as well as promote Pimp Juice at the Nelly
concert afterparties. Pimp Juice will be introduced into India,
Nigeria, and Sweden this summer, will gain further distribution into
FYE stores in malls across the United States along with Nelly’s album
launch, and will play a prominent role in his international tour in
late 2008/ early 2009.
Steaz
Steaz Energy is the world’s first and only Organic and Fair Trade
Certified energy drink in four delicious varieties: Berry, Lime, Orange
and Diet Berry. Unlike most other energy drinks on the market, Steaz
Energy is completely food-based. The natural boost in Steaz Energy
comes from four quality ingredients: organic Fair Trade Certified
Ceylon green tea from Sri Lanka, organic Guayaki yerba mate, organic
Sambazon Acai, and organic Guarana. The drinks come in a new 12 oz.
sleek can so consumers get more healthy benefits – more antioxidants,
more vitamins and more green tea polyphenols in every can. Steaz
Sparkling Green Teas are sold in the US in over 7,000 retail accounts –
including natural, specialty, gourmet grocer and club stores – in 40
states and is also available in the food service and military channels.
As well, Steaz is sold internationally in Canada, Australia, Mexico,
India, Singapore and the Middle East.