Beverage Spectrum - The voice of beverage retailing.  The beverage industry's source for beverage information.
March 2008

The panoply of folk remedies speaks to the need, as do the number of powders, pills, and other prevention gimmicks currently available in non-liquid form. But somewhere between cracking raw eggs into a cup of vinegar, chugging pickle juice, and downing the hair of the dog that bit you, there’s got to be a happier, more palatable medium.

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Bottle Bills

FEATURE

Bottle Bills

Legislation, recycling and carbon footprints

New Playbook At Jones Soda

FEATURE

New Playbook At Jones Soda

In the world of soft drinks, Jones Soda has always...

2008 Energy Drink Guide

FEATURE

2008 Energy Drink Guide

BevNET released its 2008 Energy Drink Guide Monday...

What

BEVSCAPE

What's Happening Across Beverages

We hate to say we told you so… but it looks like the functional...

Sports Drinks

CHANNEL CHECK

Sports Drinks

We are all for line extensions, but does anyone out there have...

The Whole Package

PUBLISHER'S TOAST

The Whole Package

I received more e-mail about last issue’s column on the taste...

Rehab Drinks

NEW PRODUCTS

Rehab Drinks

OC Energy’s INSANE xXX energy shot has the caffeine equivalent...

Bottled Water

NEW PRODUCTS

Bottled Water

Fred will now hang with a party – or package – of six 600ml...

New Products

NEW PRODUCTS

New Products

Red Bull has introduced the 16.9 oz. can size as a permanent...

Still Listening, Still Talking

THE FIRST DROP

Still Listening, Still Talking

We’ve got a pretty diverse issue this month so I’ll try not...

Red Bull

GERRY'S INSIGHTS

Red Bull's Cola Experiment

How much can the entry of a successful brand from another...





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