Fred – Fred will now hang with a party – or package
– of six 600ml bottles nestled in a recycled
container, printed with soy-based ink. Additionally,
Fred is now available in a 400 ml flask size.
Current distribution is rolling with Fred now.
Hydrate2O – Created with a patent-pending technology,
Hydrate2O, according to its manufacturer,
transforms purified water into a live, energized
form that is absorbed into the bloodstream more
quickly and enables true hydration at a deep-cell
level. Hydrate2O also includes electrolytes and
minerals to spur increased stamina and faster
recovery times. Having already been adopted by
a growing number of professional athletes, Hydrate2O
is also officially endorsed by a broad array
of outdoor sports personalities. Hydrate2O is
currently distributed in the Pacific Northwest and
California.
Isbre – Isbre has garnered new, expanded distribution
and retail placement in the New York/New
Jersey area. Oak Beverages and Boening Brothers
and Spirit & Sanzone are now distributing Isbre in
35 New York counties and Marz Beverages in New
Jersey. Isbre has been introduced into 60 Shop-
Rite supermarkets in the greater NY metro area.
Aquamantra – In December of 2007 Aquamantra,
launched in Albertsons Southwest Premium Specialty
Water section and has been sold in Whole
Foods’ Southwest Region for over a year. This
year the company is looking to expand exponentially
to bring “Love, Luck and Health” to consumers
nationally.
Fiji – As of January 1, 2008, Fiji is not merely the
best-tasting water, it is also the most environmentally
friendly choice. Together with Conservation
International, the company is helping to save Fiji’s
largest lowland rainforest, the Sovi Basin, in perpetuity.
Fiji Water is also reducing CO2 emissions
across its products’ entire lifecycle, from raw materials
production, to the eventual recycling of Fiji
bottles and every process in between. Fiji Water
will also be working with Conservation International
to develop land conservation and renewable
energy projects that offset the company’s remaining
carbon footprint by 120%, making Fiji Water
not just carbon-negative, but positively green.”
Aquavybe – Aquavybe is a bottled water that is
vapor-distilled and structured with a high level of
alkalinity to balance against acidic lives. Aquavybe
contains 72 bio-available trace minerals. It is available
through select health food stores, health care
practicioners and personal trainers nationwide.
Give Water – Give water offers consumers the
choice of supporting one of three charitable causes
with each bottle they buy -- and 10 cents for each
bottle sold is donated to the chosen cause. The
blue bottle, Give Life, benefits children in need;
the pink bottle, Give Hope, benefits breast cancer
research; and the green bottle, Give Love, benefits
the environment. Give was recently slotted into
the Mid-Atlantic Region of Whole Foods Market.
National Beverage – La Croix Spring and Sparkling
Water is now the official beverage sponsor
of the 3Day Event benefitting the Susan G. Komen
Foundation. The three-day event is set to occur in
14 cities between September and November of
2008. The approximately 3,000 participants per
city will raise a minimum of $2,200 each and live
in a make-shift tent city as they walk for 60 miles
over the course of three days in the given city. La
Croix’s Hydration Station is the favorite tent where
participants enjoy foot massages and sample rehydrate.
La Croix is bringing the road event to
retailers by offering an in-store “Drink and Think
Pink” program which is a traveling breast cancer
training and education center with various educational
tools just short of a mammogram. Komen
trained demonstrators will hand out free early detection
CDs, literature and have training tools such
as trivia and prosthetics on site.
Function Drinks – Function launched Function
Water late in the summer of 2007 in Whole Foods
Markets in the Midwest. In the fall of 2007 Manhattan
Beer in New York picked the product up
and launched us into the Eastern Region. It is also
carried throughout the country through UNfiand
other distribution houses such as Spike Beverage
in Arizona, Kristen Distributing in Texas, Bill Distributing
in Alaska, and Supreme Beverage in Alabama.
The current bottle is a 750 ml PET but the
company is launching a 1 Liter as well.
Maddie’s Beverage Company – Wateroos, an allnatural
children’s water-filled drink box, continues
to gain distribution, adding Shaw's, Hannaford
and Kings Super Markets to the list of retailers
that now stock Wateroos. Wateroos is the first
commercially available water beverage packaged in a sustainable, recyclable drink box. To support
the brand's continued growth, the company
recently launched the Waterooli-Mom program
where moms can request free Wateroos samples
and coupons to share with their friends (and their
friends’ children).