Brand News: Bottled Water

Evian – Evian has just released its first-ever high creation, the Evian Limited Edition Bottle by Christian Lacroix. This bottle signifies the brand’s dedication to chic sophistication, providing consumers with an epicurean experience in each of these limited edition bottles and commences a new annual tradition. Designer-developed bottles will now carry-on the legacy of the beloved holiday bottles, which have been viewed as collectibles since their inception. The bottle recently debuted to the New York fashion scene at Mercedes Benz Fashion Week.

Delicious H2O – On March 1st, Sarah Fullerton and Mary Noon launched Delicious H2O at the Peninsula Hotel in Beverly Hills, California. With an exquisitely designed glass bottle, Delicious H2O is marketed exclusively to high-end hotels and restaurants in an effort to bridge the gap between bottled water and the worldwide water crisis.

Equa – The lush Amazon forest has been nourished by pristine rainwater for millions of years. What has not been evaporated or been absorbed has collected within the earth's largest underground freshwater reservoir. This unique source supplies the springs from which Equa is drawn. The first bottles of Equa are expected to arrive in U.S. markets in Sept., 2008. Building a state-of-the- art bottling factory is a bit more time consuming and challenging when the factory is located in the middle of the Amazon rainforest!

Talking Rain – Banking on its local, effervescent blend of 100 percent pure oxygen and pristine artesian mountain spring water, Preston, Wash.- based TalkingRain Beverage Co. recently unveiled the new look of its AirWater packaging. Vibrantly labeled with hues of orange and blue and packaged in two convenient sizes, the revamped exterior is intended to align with the product’s spirit of refreshment. AirWater’s infusion of oxygen aims to deliver the “fresh taste of a mountain waterfall” with every sip. Look for the refreshed design to hit shelves this spring.

Jana – Jana has recently added Ron Easley as the Senior Vice President Sales North America. This, combined with great local and national distributor partnerships, has made Jana Natural European Artesian Water available throughout the U.S. Various major supermarket chains across the US are now offering the Jana brand to their customers.

Jana has partnered with Global Angels in their US launch of this important environmental charity. Jana selected this charity for the great work they do to help countries around the globe to build proper wells and provide their citizens with healthy drinking water.

Jana is the exclusive bottled water at Madison Square Garden.

SEI – SEI is currently going to be sponsoring the Hotel Ezra Cornell as the exclusive water brand.

H2Om – H2Om water with intention, the world's first interactive water, is a natural spring water with specially designed labels designed to empower individuals to create positive intention in their lives. They are a socially and environmentally responsible company whose mountain spring, bottling facility, and offices are all local to California. Through their partnership with Carbonfund.org they offset their carbon footprint on the planet, while proceeds from revenues benefit organizations creating education on recycling and awareness relating to world water issues and our environment. Seven available intentions (SKUs) include, Love, Perfect Health, Gratitude, Prosperity, Will Power, Joy, and Peace.

Icelandic Glacial – Icelandic Glacial recently achieved zero-carbon emission certification. The company is now being distributed in the U.S. via Anheuser-Busch, which owns an equity stake in the company.

New Attitude Beverage Corp. – New Attitude Beverage Corp., the master distributor for Ice Age Premium Glacier Water in an award-winning cobalt blue bottle, announces that the 2008 Academy Awards once again chose the product as its featured water for the event, which was held at Hollywood’s Kodak Theatre on February 24th.

Mountain Valley Spring Company – Mountain Valley Spring Company was recognized by the Glass Packaging Institute as the 2007 Winner for Best Non-Carbonated Beverage Packaging. Packaged in glass continuously since 1871, Mountain Valley is a natural spring water available in both still and carbonated varieties. More recently, Mountain Valley has become available in PET packaging. Mountain Valley is rapidly currently expanding its distribution through direct store delivery operations throughout the United States and Asia.

Ethos – Ethos Water, the brand dedicated to helping children get clean water, is driving support for its mission by collaborating with H20 Africa, a foundation focused on clean water initiatives. As part of that collaboration, H20 Africa’s co-founder, Matt Damon, will appear in a national Ethos Water print advertising campaign encouraging consumers to get involved in raising awareness and funding for the world water crisis. The campaign coincides with the expanded distribution of Ethos water into more than 40,000 convenience, grocery, mass and drug stores across the United States through the Pepsi-Cola bottling system. For each bottle of Ethos water sold, US $0.05 and C $0.10 is directed to the Ethos Water Fund, a part of the Starbucks Foundation.

Penta Water Company – The Penta Water Company has reintroduction Penta into the water category with new packaging, a new brand image campaign, a new e-commerce site, a new advertising campaign and the release of a scientific study. The new e-commerce site went live on March 14, for Expo West, the Natural Food Show in Anaheim, CA and the new bottles will be in stores April 1. Penta has retained Circle One Marketing Solutions of Norwalk, CT to handle the creative execution behind the re-branding and the advertising campaign. Penta hopes to expand its traction with women 35-50 who care about their health and are active. The new branding will encompass the wellness lifestyle and focus on the antioxidant and anti-aging characteristics of the water.

O Water – O Water recently introduced Sport Owater, a plain, ultra-purified water with electrolytes for fluid recovery but no flavor. It is expected to be on store shelves at the end of April.