March 2008 > New Products
New Products
By
Beverage Spectrum
Red Bull has introduced the 16.9 oz. can size as a
permanent product in the Red Bull Energy Drink
family. This product will be sold nationwide at
major grocery, convenience, drug and mass retail
stores. The price point will remain the same as the
16.9 oz. Champions of Red Bull cans ranging between
$2.99-$3.49 per can. Red Bull Sugarfree Energy
Drink 16.9 oz. will also be joining the family
in the first quarter of 2008. For more information,
contact Red Bull USA at (310) 460-5344.
Ocean Spray is introducing Cranergy to help
solve the nation’s energy crisis as a naturally energizing
juice drink. It contains real fruit juice blended
with the natural energizer green tea extract, a
natural source of caffeine; five B-vitamins (B2, B3,
B5,B6, B12); and vitamin C. With only 35 calories
per eight-ounce serving, Crangery has 50 percent
fewer calories than traditional energy drinks. This
product comes in two flavors: Cranberry Lift &
Raspberry Cranberry Lift, and two sizes, a 46 oz.
bottle and a 12 oz. 4-pack, both of which carry an
MSRP of $3.99. For more information, call (508)
946-7185.
Playboy and Play Beverages LLC have launched
Playboy Energy Drink. With subtle notes of fruit
and vanilla, this proprietary formula contains
ginseng root, guarana extract and damiana leaf,
ingredients that are believed to stimulate energy
levels. Available in two varieties, regular and
sugar-free, Playboy Energy is now available in the
Boston area and will roll out to Miami, Las Vegas
and Los Angeles this March. Playboy Energy Drink
is packaged in an 8.4 oz. black can, made distinctive
by the famous Playboy Rabbit Head Design
and colors denoting regular (glowing orange) or
sugar-free (glowing blue). Suggested retail price
is $1.99 for an individual serving, with multi-packs
and a 16 oz. serving size on the horizon. For more
information call ((310) 550-7776.
Deep Throat Energy Drinks and Arrow Products
Inc. have announced the official launch of Deep
Throat Energy Drink. With a subtle taste of apple
and grape, this proprietary formula contains ginseng
root, guarana extract and 100 percent of the
RDA of Vitamin C. Deep Throat Energy drink is
now sold in the Las Vegas area and will roll out to
Northern California and Los Angeles this spring.
This product is packaged in an 8.4 oz. yellow can,
modeled after and made distinctive by the famous
Deep Throat movie poster design with Linda Lovelace.
For more information, call (818) 235-7799.
Apple & Eve has announced that it has expanded
its popular Sesame Street line of juice boxes with
the launch of new Sesame Street Organics 100%
Juice Boxes, an all-natural, organic 100 percent
fruit juice product. These juices are fortified with
calcium and contain a full day’s supply of Vitamin
C, and will be available in three favorite flavors: Big
Bird’s Apple, Elmo’s Punch and Ernie’s Berry. The
Organic line will showcase each of the three Sesame
Street characters dressed as a farmer – highlighting
the “fresh from the organic farm” spirit
of the new products. In addition, Sesame Street
Organics will be packaged in kid-friendly 125 ml.
(4 oz.) juice boxes – the recommended beverage
size for kids ages 2 to 5. These products will be
sold both in individual single-flavor 4-packs priced
at $1.69, as well as in 36 count Club Store Variety
Packs priced at $10.99, which will offer a combination
of all three flavors. They will be available in
supermarkets, club stores, health food stores and
retail outlets across the country, including Whole
Foods, Toys R Us and Costco. For more information,
call 516-222-0236.
R.W. Knudsen Family is partnering with The Berenstain
Bears for the launch of Sensible Sippers
Organic Juice Boxes, available nationwide this
fall. Sensible Sippers are certified 100 percent organic,
and they come in convenient and appealing
packaging that features classic Berenstain Bears
characters. Sensible Sippers are 50 percent juice
and 50 percent water, reducing the amount of
sugar take in in each serving without compromising
on taste. Kids will enjoy the fun new flavors,
including Fruit Punch, Banana, Apple and Mixed
Berry. These juices contain 40 percent fewer calories
than regular boxed juices. Sensible Sippers
are portion-controlled juices, available in nonbreakable,
4.23 oz. boxes. Sensible Sippers are
available nationwide at Whole Foods Market. The
suggested retail price for an eight-pack of Sensible
Sippers juice boxes is $3.99-$4.49. For more
information, call (303) 449-2108.
Coca-Cola North America has announced the
addition of Minute Maid Pomegranate Tea and
Minute Maid Pomegranate Lemonade to its line
of Minute Maid Enhanced Juices. The new products will be available in supermarkets and other
retailers nationwide beginning this month. These
products are 12 percent juice and are fortified with
Vitamins C and E to help support a healthy immune
system. Each new beverage offer Vitamins
C and E, which help defend the body’s cells and
work to protect the body by fighting free radicals.
All Minute Maid Enhanced Juices and Juice Drinks
are offered nationwide in distinctive premium 59
oz. PET bottles, featuring an attractive contemporary
design and “easy pour” side grip. The
product launch will be supported in 2008 with a
fully integrated marketing program that includes
national print and television advertising, point-of-purchase
displays, public relations and national
in-store sampling programs. For more information,
call (404) 676-1070.
A blend of organic fruit and vegetable juice concentrates
and purified water, First Juice has been
carefully designed with the right amount of flavor
for young, developing tastebuds, with the intention
of steering them towards an appreciation for
flavorful, less sweet tastes. Each 8 oz. serving of
First Juice contains only 12 grams of natural sugars
from organic fruits and vegetables compared
to 27 grams of sugar in an eight ounce serving of
100 percent apple juice. First Juice is fortified with
calcium and vitamins A, C, and D. First Juice is
sold in an innovative 8 oz. recyclable, spill-proof
sippy-top container, as well as a 32 oz. bottle.
First Juice will be available nationally at Whole
Foods Market, Wild Oats and Babies “R” Us beginning
in Q1 2008. The suggested retail price
of the eight ounce single-serve bottle and the 32
ounce bottle will be $1.99-$2.49 and $3.29-$3.99,
respectively, and is currently available in two flavors:
Apple+Carrot and Banana+Carrot. For more
information call (646) 277-8720.
W. L. Lyons Brown and Cory H. Isaacson, the entrepreneurs
responsible for Right Gin, had never
found a gin they liked, so they traveled all over
to fix this problem and find perfect ingredients in
order to formulate the perfect gin. Right Gin first
launched in New York and Boston in October of
2007. Since, Right Gin has sponsored such celebrity-
studded events as Gwen Stefani’s post-concert
after party at the Palms in Las Vegas Distribution
is in these cities within Key partner accounts: Las
Vegas, Reno NV, San Francisco, Los Angeles, San
Diego, Orange County, Chicago, Boston and New
York. Suggested retail price is $40 per bottle. For
more information, call 310.432.0020.
Terlato Wines International has introduced a
new luxury spirits division at the family-owned
company, in conjunction with the establishment
of a new partnership with super premium Vodka
producer, XELLENT Swiss Vodka, the first and
only Swiss Vodka. XELLENT Swiss Vodka, part
of the family-owned DIWISA distillery, is crafted
from the highest-quality 100 percent Swiss winter
rye, and launched nationwide in February. For
more information, call (201) 659-4712.
Café Boheme, a new creme liqueur, blends an
array of exceptional ingredients including gourmet
coffee from the world's premiere coffee
venues, fresh creme from Holland, and premium
French vodka distilled five times for maximum
smoothness and purity with a hint of vanilla. Café
Boheme retails for approximately $22.00 for a
750 mL bottle and is available nationwide at fine
retailers, restaurants, and bars such as Martin's
Wine Cellars in New Orleans, Beverages & More
in Los Angeles, Acker Merrill in New York, the Ritz
Carlton Key Biscayne and Specs Liquor stores in
Texas. For more information call (212) 758-5322.
Beam Global Spirits & Wine, Inc. has announced
the U.S. launch of Ardmore Traditional Cask, the
first ever widely available single malt whisky from
the Ardmore distillery. The only Highland malt whisky to be 100% peated since its inception in
1898, Ardmore Traditional Cask offers Highland
malt flavor with a twist, and will be available on
shelves nationwide beginning this month. Peated
at an above industry average 12-15 parts per million,
Ardmore Traditional Cask is a double matured
single malt whisky which is non-chill filtered
and bottled at 46% ABV. Only 3,000 cases of Ardmore
will be initially introduced into the U.S. The
single malt is available in 750mL bottles and will
retail for a suggested price of $45 - $50. For more
information visit the Ardmore website at www.ardmorewhisky.
com.
Naked Juice is introducing a new flavor to its
popular Naked Juice Probiotic line: Very Berry.
A bright blend with blueberry, apple and banana,
Very Berry joins the Probiotic Family alongside
Tropical Mango – a blend with mango, orange,
and pineapple – which launched in September
2007. Naked Juice Probiotic is the first 100 percent
juice smoothie with probiotics that aid in digestive
and immune health. Naked Juice Probiotic
Very Berry will be available in grocery stores nationwide
in single-serve 10 oz. bottles with a suggested
retail price of $2.99. For more information,
call (626) 633-8384.
mix1, an all-natural protein and antioxidant
drink, has launched its fifth and newest flavor,
mix1 Tangerine. Available in an 11 oz. bottle, mix1
Tangerine joins existing mix1 flavors Mango,
Blueberry-Vanilla, Lime and Mix Berry. mix1 is
an optimal blend of carbohydrates, proteins and
nutrients to provide balance and sustained energy
throughout the day. Each satisfying serving of
mix1 contains 15 grams of premium whey protein
isolate, 23 vitamins and minerals, 3 servings of
fruits and veggies, antioxidants equal to 4 cups of
green tea, and no lactose, gluten, soy or caffeine.
For more information, call (303) 517-2272. This
product retails for $2 per bottle.
The Robert Mondavi family of brands has launched
Solaire by Robert Mondavi. The portfolio includes
a Santa Lucia Highlands Chardonnay and a Paso
Robles Cabernet Sauvignon; both wines coming
from vineyards located in California’s Central
Coast - a region first championed by Robert
Mondavi in the 1990’s. Monterey County’s Santa
Lucia Highlands are home to the Chardonnay. All
of the juice was barrel fermented and aged for 13
months in small French oak barrels which adds a
smoky nuance and softens the mid palate. It has
a suggested retail price of $14.99. A full-bodied
wine, Solaire’s Cabernet Sauvignon brims over
with aromas of blackberry, cassis and dark, sweet
fruits and shows all the hallmarks of great Paso
Robles Cabernet Sauvignon. Suggested retail
price is $16.99.
The premium craft brewer Thomas Kemper Soda
Co. is launching a low calorie version of its favorite
soda – root beer. Thomas Kemper Low Calorie
Root Beer tastes much bigger than its calorie
count, thanks to Splenda and a kiss of creamy
Pacific Northwest honey. Thomas Kemper will
also delight taste buds with a lighter take on two
additional classic flavors – Ginger Ale and Black
Cherry. These premium sodas weigh in at just 10
calories each and balance their sweetness with
rich natural flavors such as pure Madagascar vanilla
and Jamaican ginger. Root Beer will be available
on shelves late February 2008; Ginger Ale
and Black Cherry will follow in April. The sodas
will be available in single bottles (SRP $1.29) and
12-bottle sampler packs (SRP $12.99) at select grocery
stores and restaurants in the Western U.S.
Root Beer will also be available in six-packs (SRP
$5.99). For more information, contact Thomas
Kemper at (503) 231-3086.
Virgil's has introduced Virgil's Real Cola for the
true cola connoisseur. Based on colas from the
early 1900's using only the finest cola ingredients,
this product is made without preservatives or artificial
ingredients. Real Cola is also caffeine and
gluten free. The natural ingredients gathered from
across the globe include: kola nut from Africa,
clove bud oil from India, vanilla from Madagascar,
cinnamon from Ceylon, nutmeg from Indonesia,
cassia oil from China, orange and lemon oils
from Italy and lime juice from Mexico. Virgil's Real
Cola is sold in 4-packs and has a suggested retail
price of $5.99. For more information call (651)
228-9141.
PepsiCo has introduced Tava nationally, a new,
calorie-free CSD which takes its flavors from the
most intriguing fruits the world has to offer and
each tells an exotic story of its own: Mediterranean
Fiesta, Tahitian Tamure and Brazilian Samba.
Tava rolled out nationally in February in 16.9 oz.
PET bottles with a suggested retail price of $1.49
and in 12 oz. can 4-packs with a suggested retail
price or $2.99. For more information, call (914)
253-2950.
PepsiCo has re-branded SoBe Life Water, blitzing
the retail marketplace with five new flavors, all featuring
a distinctive new package. Each of the five
flavors, Blackberry Grape, Pomegranate Cherry,
Orange Tangerine, Strawberry Kiwi, and Passionfruit
Citrus, are infused with a unique mix of antioxidant
vitamins C & E, essential B vitamins, and
healthy herbal ingredients. SoBe Life Water will be
supported by a major marketing initiative that will
continue to drive home the message introduced
during a wild Super Bowl ad that featured Naomi
Campbell and dancing lizards. For more information,
call (914) 253-2950.
Mount Olympus Waters, Inc., a Salt Lake Citybased
bottler of spring water, is re-introducing
its popular line of Kwencher drinks, "pure water
with a fruity splash." The half-liter products will
initially come in four flavors: Cherry Cherry, Berry
Berry, Strawberry Vanilla, and Orange Creme. The
products had been sold through a licensee until
recently. Kwencher has 70 calories per 8 oz. serving.
For more information call (801) 974-5000 or
go to www.mowi.com.
bot, the all-natural, low-sugar, fortified water for
kids is launching its newest flavor, lemon bot, just
in time for summer. lemon bot has a similar thirstquenching
taste as lemonade, yet offers 75 percent
less sugar. This healthy alternative hits shelves
nationwide this June. lemon bot, along with berry
bot, grape bot and orange bot, are available at
Whole Foods, Wegmans and Hannaford and retail
for MSRP $1.49 per bottle. For more info, please
visit the Web site www.botbeverages.com.
Daily’s, America’s premier cocktail and mixer
company is announcing the addition of two exciting
and delicious new flavors to its expanding
ready-to-drink cocktail line of products. Daily’s
1.75L Mojito bag-in-box and Daily’s 10 oz. Frozen
Pina Colada pouch will debut at retail locations
throughout the country this spring. Daily’s Mojito
multi-serve boxes will be shipped six in a specially
designed case that is perforated to convert easily
into an eye-catching display piece and will retail
for a suggested price of $13.99. Daily’s single-serve
Pina Colada pouches will be shipped four pouches
per carton, eight cartons per case (32 pouches
per case) and will retail for a suggested price of
$6.99/4 count. The launch of both products will be
supported by advertising in targeted magazines
to generate awareness and interest along with
extensive sampling and eye-catching POS materials
to stop in-store traffic and encourage trial. For
more information, call (203) 254-8225.
Moosehead USA, the new U.S. importing arm of
Moosehead Breweries, has announced the U.S.
rollout of Moosehead Lager’s new, high-qualitygraphics
packaging. The new cartons and supporting
retail point-of-sale materials and displays
began to appear throughout the United States
retail locations in mid-February. The new packaging,
featuring colorful graphics and images of
“straight-out-of-the-cooler” Moosehead bottles,
has an increased focus on the lager’s refreshment
cues, premium and import status as well as its history
as an independent brewery. The U.S. packaging
graphics roll-out aligns with Canada and international
markets to deliver a clear and consistent
brand message globally. For more information,
call (303) 298-8470.
Henry Weinhard's, the pioneering producer of
small-batch handcrafted beer in the Pacific Northwest,
is adding a new summer seasonal to its
lineup of craft beers this month. Henry Weinhard's
India Pale Ale is a balance of locally grown, premium
caramel malts and two-row barley with Pacific Northwest hops. It is a refreshing brew with
an aromatic full-hop flavor balanced by caramel
malt sweetness. Henry Weinhard's IPA is a blend
of Challenger, Simcoe, Chinook and Summit hops.
It contains 6.0 percent alcohol by volume. The
new brew will be available in Idaho, Oregon and
Washington where Henry Weinhard's products
are sold for a limited time only. Suggested retail
price is $5.99 for a six-pack. For more information,
call (414) 931-2094.
Fans of the TeaZazz brand of sparkling tea beverages
now have a new flavor to enjoy: Green Tea
Mint. Joining three original TeaZazz flavors – Original,
Green Tea Lemon and Peach, Green Tea Mint
delivers the crisp, exotic aroma and taste of mint,
combined with the health benefits of green tea. A
refreshing alternative to conventional soft drinks,
TeaZazz delivers the health benefits associated
with the antioxidants in tea, and with only 20-25
calories per serving, offers an exceptional taste
that does not rely on the high fructose corn syrup
commonly found in soft drinks. TeaZazz’s four varieties
are currently available from retailers in the
Greater Los Angeles Area, and the Northern California
counties of Marin, Sonoma, Mendocino and
Lake. For more information call (714) 572-1498.
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