Daily’s Makes Mojitos Easy
Daily’s is running the Perfect Mojitos Made Easy promotion
through through March. The program offers consumers
and on-premise operators the perfect way to take the hassle
of muddling and mixing great-tasting mojitos every time
through Daily’s Mojito Mix.
Eye-catching point of sale materials including case cards,
shelf talkers and pre-packed neckers with recipes support
ing today’s hottest flavors and encouraging consumer trial.
“Mojitos are popular and in great demand these days,”
says Tim Barr, Marketing Director for Daily’s, “but they
are not the easiest cocktails to prepare, either at the bar
or at home. Daily’s Mojito Mix is the perfect solution. It is easy
to use and minimizes waste but more importantly
it makes consistently great tasting mojitos time
after time.
Daily’s authentic mojito formula was developed
by in-house mixologists using only
the finest all natural flavors. It
is delicious mixed with rum as
a classic mojito or combined
with other Daily’s mixers such as
Daily’s Cosmopolitan Mix and
Daily’s new Pomegranate Mix to
add new dimension to this fashionable
cocktail.
Fuze Sparks Student Creativity
Students from 11 of the most prestigious design schools
across the Country will vie for the chance to best creatively
capture brand FUZE through the innovative use of multimedia
this spring.
The competition will challenge advertising, design and
communication students to construct a media plan that best
integrates new media with traditional media. Multiple teams
will compete from each university, with the school itself determining
its winning campaign to position against the other
schools in a national competition.
FUZE is awarding an $8000 scholarship to the winning
team from each school. The team with the best overall campaign
will be flown to Manhattan to personally present their
campaign to FUZE executives.
The schools competing are: The Art Institute of New York,
Michigan State University, Minneapolis College of Art and
Design, Academy of Art University, Cal State Fullerton, University
of Oregon, University of Texas at Austin, School of
the Art Institute of Chicago, Portfolio Center, Creative Circus
and Savannah College of Art and Design.
Winter Essentials include Miller Genuine Draft and
Miller Genuine Draft Light
Through the end of March, Miller Genuine Draft is presenting
a one-of-a-kind cinema program that will bring the
Red Carpet to off-premise accounts. Custom-designed Miller
Genuine Draft packaging will communicate the in-pack offer.
Program support also includes a partnership with IMDB.
com, print-ads, impactful POS and special online content.
Supermarkets will have a "Build-a-Movie-Premier" display
with display cards with take-one box and GQ minimagazines,
red carpet floor decals, spectaculars, case cards
and basewrap.
In C-stores, consumers will embrace opening night excitement
with take-one posters, horizontal display cards, case
cards, tatic stickers, basewrap, red carpet floor decals and
cooler door clings. In liquor stores, command floor space
with a display featuring display cards with a take-one box
and GQ mini-magazines, red carpet floor decals, take-one
posters, static stickers, a cooler door cling, case cards, basewrap
and shelf cards. Spanish language versions will also be
available to activate Hispanic accounts. See your local distributor
for details and to request merchandising materials.