Year of the Boar
According to Chinese tradition, the “Year of the Boar”,
starting on February 18, 2007, will be a year of plenty. Signifying
freedom, ease of life and abundance, the “Year of the
Boar” will be a year where one can live life to the hilt, socialize
more and make numerous friends.
Chinese New Year is also an excellent time to promote
authentic Tsingtao Lager, the number one imported Chinese
beer in the United States, and smooth, light-tasting Tsingtao
Pure Draft, with an array of promotional materials designed
to capture attention and increase sales during this
festive holiday.
For off-premise accounts, Tsingtao has produced P.O.S.
items sure to generate consumer excitement at retail, including
bright red hanging lanterns, two-sided satin banners,
basewrap, easel cards and tuck-in price cards. And in
markets where legal, Tsingtao and Annie Chun’s All Natural
Asian Cuisine, a leading producer of Asian meal kits, noodles
and sauces, are teaming up with a chain grocery coupon
program that offers IRC’s on Annie Chun food products.
Tsingtao’s alliance with Annie Chun’s creates the perfect opportunity
for out-of-department displays in the Asian food,
meat and produce sections.
Consumers interested in the Chinese New Year can surf
the Tsingtao website at www.tsingtaobeer.com to pick up fun
facts about the holiday and the Chinese zodiac. The website
includes background on the holiday, a listing of Chinese
New Year celebrations and it enables people to type in their
birth date to determine their Chinese zodiac sign. Consumers
can also learn which personal
characteristics are attributed to their
zodiac sign and which celebrities
share their sign. Well-known people
born in the Year of the Boar include:
Henry Kissinger, David Letterman,
Hillary Rodham Clinton, Elton John,
Lucille Ball, Lance Armstrong, Marie
Osmond and the Dalai Lama.
More Bawlsy Sports
BAWLS Guarana has entered BMX racing as the “Official
Energy Drink” of the National Bicycle League (NBL). Tens
of thousands of BMX racers across North America will now
rely on the refreshing taste and caffeinated kick of BAWLS
Guarana to keep them bouncing down the track this season.
Set to be an official sport for the first time at the 2008 Olympics
in Beijing, BMX racing is the latest niche to join BAWLS
Guarana’s portfolio of targeted industries which include video
gaming, paintball and fashion.
As the Official Energy Drink of the NBL, BAWLS Guarana
will enjoy exclusive sampling and on-track signage rights
at all NBL-sanctioned national races, set to take place in
more than 20 cities across the US. BAWLS will launch an
aggressive sampling effort to introduce tens of thousands of
BMX enthusiasts to the refreshing, caffeine-packed taste of
BAWLS Guarana. The brand also plans to launch a cooperative
marketing effort with the NBL through a limited edition
run of BAWLS Guarana packaging dedicated to BMX racing,
as well as a nationwide contest.
Through their partnership with the NBL, BAWLS Guarana
will also have a presence at several Olympic qualifier events.
Olympic hopefuls will have opportunities to gather qualifying
points at nine NBL National races this year. The NBL is
the only BMX organization affiliated with the UCI (Union
Cycliste Internationale) - the international
governing body of cycling that is qualifying
riders from around the
world to participate
in the 2008 Olympics.