Maine Root takes Root
Organically sweetened soft drink
maker Maine Root has kicked off
a new program that will let consumers
offset the carbon emissions
created by their daily
lives. Maine Root will use $5
donations from customers
to plant trees, which absorb
carbon dioxide from the
air. The Portland, Mainebased
company will also
funnel part of the donations
to the Energy Foundation at
www.ef.org/programs.cfm.
The Plant a Tree In ME program is available immediately
for all consumers who shop at the Maine Root online store
at www.maineroot.com, and want to add the donation to the
purchase price. The company also has a Web site, www.freerangerootbeer.com, that provides details on its environmental
programs. Maine Root has made the program part
of their online store that customers go through when they
order their organically sweetened Root Beer, Sarsaparilla,
and Ginger Brew. Along with choosing what kind of soda
they want, customers will be able to click on a page that says
"Plant a Tree in ME!”
Put a Goose in your Rolls
Grey Goose has teamed up with Rolls-Royce to create two
customized limited-edition Rolls-Royce Extended Wheelbase
Phantoms to serve as a platform to promote their social responsibility
message of enjoying a safe night on the town,
while delivering a luxury experience that cannot be replicated.
The public should look for the 2007 Grey Goose Rolls-
Royce Extended Wheelbase Phantom at high-profile events
and around the town, where trained chauffeurs
will educate passengers on Grey Goose
and the importance to "Sip Responsibly."
Additionally, vehicles will be
utilized to raise money for
local and national
charity partners
and ultimately
auctioned off
at the end of
the program
for charity.
High-Energy Rugby
USA Rugby and Cooper Tea Company have signed an
agreement making BAZZA High-Energy Tea the official
high energy sponsor for rugby in this country, marking the
first time USA Rugby has elected to officially partner with a
high-energy beverage.
In conjunction with this announcement, Cooper Tea has
launched a BAZZA Rugby Scholarship & Awards campaign.
For every bottle of BAZZA High-Energy Tea that was sold in
February, a portion of the profits will be used to fund scholarships
and awards that recognize excellent rugby play at
the team and individual level.
Official sponsorship status gives BAZZA sole ownership
of the high-energy category for all USA Rugby sanctioned
events: clinics, playoffs, championship events, and international
invitational; exclusive broadcast
partner of the USA Rugby College
National Championship; exclusive
pouring rights at all USA Rugby
club series, playoffs and championship
events; naming rights
for the USA Rugby college
national championships; and
presenting sponsor status for
the USA Men's National Team
International Invitational, a
match versus the world famous
Munster Rugby Club
in August 2007, held prior
to the Rugby World Cup in
France in October.
A New Dream: Drink Jack Daniels, Drive Really Fast
Jim Beam, The Official Spirit of Racing, has announced
it will give one lucky race fan and three of their friends the
unique opportunity to do “double-duty” by attending on
Sunday, May 27, both the Indy 500 in Indianapolis and the
600 at Lowe’s Motor Speedway in Charlotte for a second
year in a row. With scheduling making it almost impossible
for current drivers to participate in both races, the winner
is truly awarded with a unique chance to experience 1100
miles of great motorsports racing, all in one day.
The winner and guests will receive VIP treatment for the
entire weekend, including private air transportation from Indianapolis
to Charlotte. At each track, the winners will enjoy
the race from an exclusive VIP suite. They will also have the
chance to meet and support the two Jim Beam-sponsored
drivers, Michael Andretti and Robby Gordon.
The promotion kicked off on Feb. 14 and race fans can
enter through regular mail or online at jimbeam.com.
The winner is tentatively scheduled to be announced on
May 1, 2007.
Jim Beam will once again support Andretti’s return to
racing as he comes out of retirement to drive in the 91st
Indianapolis 500.
On the NASCAR side, Jim Beam is entering its third year
with Robby Gordon Motorsports as a primary sponsor of the
No. 7 Ford Fusion driven by team owner Robby Gordon. For
the 600 at Lowe’s Motor Speedway, Gordon will support Jim
Beam Black Bourbon by racing in a special Jim Beam Black
paint scheme. For Gordon, a “double-duty” racer for a record
four times, the Jim Beam 1100 is particularly special.