<< Previous 1 2
Your New Contractor: the High Life
Miller High Life and Miller High Life Light
are giving consumers the chance to win the
backyard of their dreams through the “Built
to Spec” promotion, an off-premise event
with POS and specially-marked packaging
driving them to purchase Miller High Life/
Miller High Life Light, receive an in-pack
promotional code and enter online for a
chance to win their “ultimate” backyard, as
well as a variety of secondary prizes.
One grand prize winner receives their ultimate
backyard as created in their virtual
blueprint, which includes a personal landscape design consultant. 1,065 secondary
prizes will be awarded via random drawing
at the promotion’s end, including home improvement
retail gift cards in $50 denominations,
as well as a selection of backyard
prizes featured in the grand prize portion of
the promotion including: Outdoor Coolers,
Gas Grills, Hammocks and Fire Pits.
Off-premise accounts will drive awareness
and build excitement with displays featuring:
a unique gazebo display spectacular,
coolers, collapsible chairs, basewrap, display
cards and static stickers. This promotion
runs through April 30.
Cinco de Mayo Corona-Style
Corona’s new grande “Cinco Celebración”
promotion will explode
onto the scene with an outpouring of
increased sales and profits. With innovative
new materials for both the
on- and off-premise, retailers will
have all the Corona Extra and Corona
Light support necessary to make this an outstanding Cinco de Mayo.
Off-premise accounts will receive a full line of merchandising
elements including display/case cards, pennant strings,
four-sided graphic towers, die-cut floor decals, C-store pricing
cards, base wrap and Cinco Celebración inflatables.
Highlighting this year’s merchandising materials is the Cinco
Cantina. Versatile enough to showcase 25-150 cases, the
display can be used in the c-store, grocery and liquor segments.