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FRS Supports Armstrong Foundation
New Sun Nutrition, manufacturers of FRS Healthy Energy
Drink, has joined forces with the Lance Armstrong Foundation
(LAF). The company will help raise funds to support the
LAF’s programs by providing ten cents for every case sold
of its FRS healthy energy drink in ready to drink cans. In
addition, similar payments will also be made on sales of all
other FRS product formats including concentrate, chews and
drink powder.
FRS product packaging will feature the LIVESTRONG logo,
and FRS print advertising, web site and other marketing
materials will include the LIVESTRONG yellow wristband to
help raise awareness of the LAF and its ongoing fight against
cancer.
LIV Natural Starts Sponsorships
LIV Natural, the innovative all-natural sports drink
designed for athletes and active adults and kids,
announced today that they will sponsor an assortment
of teams and events during the remaining months of
2007.
The following teams will be racing on
behalf of LIV Natural, Inc.:
• The WBI Investments powered by LIV
Natural Cycling Team, based in NJ (www.wbiinvestments.org)
• EMC2 Triathlon Club, based in NJ
(www.emc2multisport.com)
• Triple Fitness Training, Inc., based in
Longwood, FL (www.jeffcuddeback.com)
• Team Adoptex Adventure Racing Team, based
in CO (www.adoptex.org)
LIV Natural will also be sponsoring the
following sporting events:
• Hope and Possibility 5 mile run in Central Park,
NYC June 24 (www.shoe4africa.org)
• Running For Cover (Noreen O’Neill)
Foundation for Melanoma Research
in Philadelphia, PA June 24 (www.foundationformelanomaresearch.org/runwalk)
• Chilmark Road Race in Martha’s Vineyard
August 11 (www.chilmarkroadrace.org)
• Run the Chop Challenge in Martha’s Vineyard
June 30 (www.runthechop.murdicks.com)
Ironman and Ardea
Ardea Beverage
Company, makers of
airforce Nutrisoda,
has announced that
triathlete and Ironman competitor Jay Hewitt will be their
national spokesman for diabetes awareness. Ardea has
taken a proactive stance on diabetes initiatives nationwide,
and Jay Hewitt is an integral part of these efforts. Since 1991
Hewitt has been living with Type 1 diabetes, which was his
motivation to begin racing, thereby becoming an inspiration
to people with diabetes around the world. Hewitt has posted
health and wellness tips on the airforce Nutrisoda Web site
(www.nutrisoda.com).