Subscribe Now
November December 2006 > Bevscape
Email To A Friend  Email  |  Printable Version  Print

Bevscape

By BevNET staff

<< Previous 1 2 



WHO’S THAT HANDSOME FELLOW WITH THE SECRETARY OF STATE?

Why, it’s Sambazon’s own Ryan Black, accepting the Secretary of State’s Award for Corporate Excellence. Sambazon received the annual award for its efforts to promote sustainable development in the Brazilian Rainforest, while improving conditions of the indigenous population of the Rainforest by marketing the açai berry.

EXECUTIVE MOVES

Constellation Brands, Inc. announced that Executive Vice President and Chief Financial Officer Tom Summer plans to retire from his position in May 15, 2007.

Brad Redenius, general manager of Judge & Dolph distributors in Peoria, IL has been promoted to Vice President, General Sales Manager of Griggs, Cooper & Company. Both are part of the Wirtz Beverage Group.

The American Beverage Association elected John E. (Jack) Pelo, president and chief executive officer of Swire Coca-Cola, USA, as Chairman of its Board of Directors. Other ABA officers elected were Dawn Hudson, President of Pepsi-Cola North America, as Vice Chair, and Larry Young, President and CEO of Cadbury Schweppes Bottling Group, as Treasurer.

Castle Brands Inc., promoted Robert A. Battipaglia to Vice President Sales – Eastern Region.

The p.i.n.k. Spirits Company has named veteran distilled spirits executive Lonnie Charleson as Executive Vice President, Sales.

Pernod Ricard USA appointed David Jackson as Vice President, Distribution Strategy.

August A. Busch IV was named President and CEO of the Anheuser-Busch Cos., Inc. effective Dec. 1, 2006.

Centerra Wine Company announced the appointment of Oren Lewin to the position of Senior Vice President of Marketing for premium wines.

The National Beer Wholesalers Association (NBWA) announced that Betty Buck, president and owner of Buck Distributing Co. Inc. in Upper Marlboro, Maryland, will be its 2006-2007 Chairman of the Board. Buck is the first female to hold the prestigious post of NBWA Chair. Aldo Madrigrano, president of W.O.W. Distributing Co. Inc. in Sussex, Wisconsin, was named Vice Chair.

FRESH START AT JANA

The picture is getting a bit clearer now for the direction of the high-end Croatian water brand Jana.

Responsibility for importing the finely-balanced – but struggling – artesian water, bottled and sourced at an eponymous spring along the so-called “Balkan Riviera,” has been assumed by Jana North America, a new company owned by the brand’s Croatian parent, Agrokor.

Jana, long a dominant brand in its home country, has spent the past two years struggling to gain shelf space alongside other elite water brands like Voss, Evian and Fiji in the New York market, according to Momir Stojnovic, the vice president at Jana North America. Without New York, plans for national expansion were also in trouble. But all that has changed now, according to company executives.

“We’re excited that Agrokor has decided to invest and create the company,” Stojnovic said. “They’ve been in the water business for 175 years, and they’re making the effort themselves because they didn’t want to subcontract out. They wanted to control their own destiny and really start bringing it into this country.”

Jana North America took over from Creative Enterprises, which had the importation rights to Jana and also marketed Jana Skinny Water – a Super Citrimax-enhanced appetite suppressant product – made with Jana water. Creative, run by Michael Salaman, has left New York City for Pennsylvania, where it will concentrate on finding a domestic source for its product.

“The focus of our company is Skinny Water,” Salaman said. “There really were two products, and we were just too de-focused to do them both.”

SCANDAL IN LATROBE

LeNature’s Closure Tells Sordid Tale

It didn’t quite have the sturm und drang of Gomorrah, but there were, nevertheless, plenty of biblical references contained within the sudden implosion of Pittsburgh-area water company LeNature’s, Inc.

In late November, the company laid off 238 workers and stopped producing its water, tea, and juice lines, apparently in anticipation of a final liquidation. A guardian from Kroll Zolfo Cooper LLC, a crisis management and turnaround firm appointed to manage LeNature’s, was not holding out hope for its survival.

The fast demise of the company, which had recently leased a massive secondary bottling facility in downtown Phoenix, began with revelations made during investor lawsuits over owner Greg Podlucky’s unwillingness to sell the business to larger companies.

It turned out that at least part of that reluctance was due to fears that purchase offers would invite scrutiny of the company’s financial records. Those records were shaky, indeed.

LeNature’s self-reported fast growth had made it a juicy takeover target; unfortunately, that growth was also just plain made up, according to investigators. What had been reported sales of $275 million in 2005 turned out to be closer to $20 million, while the company had accrued $728 million in debt, according to filings from Kroll Zolfo.

During late October, the company’s Latrobe, PA facility was shuttered to its executives as part of the dispute. Podlucky and his officers, including several other family members, were locked out. But with the clock ticking on the arrival of the Kroll Zolfo custodian appointed to handle the business in their absence, Podlucky started destroying court-protected evidentiary financial records, according to affidavits filed in the case.

Employees reported seeing the shredding of dump trucks’ worth of documents, and Podlucky and his bodyguard running back and forth to the shredder with even more documents.

But the really damning finds came when federal investigators opened up a secret room in the Latrobe plant, turning up safes filled with gemstones and watches, according to bankruptcy records. The postal service has now added an investigative team on-site at LeNature’s, searching for evidence of mail and wire fraud. As authorities and investors trace the money, they can’t help but wonder how much of it ended up in Podlucky’s massive, still-under-construction home in exclusive Ligonier Township, one that was designed to include a hockey rink, swimming pool and 5-car garage. Podlucky, a devout Christian, had also filed plans to build a $20 million church near the plant.

As of Dec. 1, Podlucky had not responded to media calls for comment, and the state of Pennsylvania was preparing to help retrain laid off workers.

Email To A Friend  Email  |  Printable Version  Print
<< Previous 1 2 
There are currently 0 comments on this article
Leave a Comment
 Name (required)  
 Email (required but will not be published)  
Please note: All comments are reviewed prior to posting. Attempts to advertise, solicit, or promote will not be approved.
 





BevNet Beverage Spectrum Logo