Pernod-Ricard
Pernod Ricard will be maintaining a festive line-up of
value-added packaging and point-of-purchase displays for
trademark brands Kahlúa, Stolichnaya, Chivas Regal, Beefeater,
Jameson, Martell, Wild Turkey, The Glenlivet and Hiram
Walke this holiday season. The specially designed promotional
materials will keep Pernod Ricard brands top of
mind and offer consumers shopping convenience during the
hustle-and-bustle of the holidays.
The 2006 off-premise holiday promotions for Pernod Ricard’s
brands include:
• The exotic spirit of Kahlúa
will be available in two holiday
gift giving packages; the
Kahlúa 750 ml. with two elegant
White Russian glasses
or alone in a holiday 750
ml. gift box. Supporting the
value-added packaging will
be a pole topper, shelf talker
and a two-sided, acrylic case
card with recipe tear pad.
• Stolichnaya Vodka is offering
two special gift packs;
one that features a 750 ml.
of Stoli with two frosted shot
glasses and one that features
a 750ml of Stoli packed with
four 50 ml’s of popular Stoli
flavors. Larger Stoli flavors
will also include unique gift
wrap packages.
• Beefeater London dry Gin
enters the holiday season
with two value-added packs
to attract store traffic. The
Beefeater 750 ml. with two
Collins glasses gift set and
the Beefeater 1.75 with cocktail
shaker gift set make a
great and convenient gift to
customers.
• Wild Turkey Kentucky
Straight Bourbon comes
to the holiday table with
a range of gift packs that
include a Wild Turkey 101
with two rocks glasses, Wild
Turkey Rare Breed with two
rocks glasses and a Wild Turkey 101 750 ml. gift carton.
Point-of-sale has been designed in the unique personality
of the brand.
Best. Job. Ever.
The makers of Chivas Regal scotch are launching Year
Three of the Search for The Chivas Life, seeking two people
to become Chivas Life Ambassadors for an entire year, traveling
the globe together in search of extraordinary experiences.
Now encompassing twelve months, this latest Search
will appoint two Chivas Life Ambassadors to serve as international
representatives of the world's smoothest Scotch
whisky, whose compensation, including travel stipend, will
be $200,000. Their duties will include interacting with international
and domestic media, recording their adventures
online, hosting mentoring events and attending exclusive
Chivas Life events such as Elephant Polo and Snow Golf.
Another new component of the Search is The Chivas
Studio, open for several weeks in six major markets - New
York, Dallas, Miami, Chicago, Los Angeles and Las Vegas.
In a custom-designed space in each city, the Chivas Studio
will be open to film Chivas Life Ambassador applicants onsite,
while at night, the Studio will offer various facets of The
Chivas Life, whether it's an intimate Chivas Musica event, a
Chivas Life party, or various exhibits.
Applications for the two positions will be accepted through
March 30, 2007, and will be reviewed by a panel of travel and
lifestyle experts. For more information, or to download an
application, visit www.chivaslifeambassador.com.