NEW PRODUCTS

Mixers

Daily’s is announcing the debut of a new line of non-alcoholic cocktail mixers – Daily’s Divines. Daily’s Divines Chocolate, Cheesecake and A La Mode mixers can be added to any flavored liqueur or spirit to create delicious martini-style indulgent cocktails. Daily’s is supporting the launch with a full plate of consumer and trade support. Point-of-sale materials including z-cards, case cards, and shelf talkers are available to educate consumers about the new products and encourage them to visit the Daily’s website. For more information, please contact Daily’s at (203) 254-8225.

Daily’s is also launching three new Latin-inspired cocktail mix flavors to their extensive family of non-alcoholic cocktail mixers. Daily’s Mango Mojito, Daily’s Caipirinha and Daily’s Blueberry Mojito cocktail mixes are made with real fruit flavors, are shelf stable and are packaged in Daily’s innovative new 1 L pour spout bottle. Daily’s new Latin Mixers will launch at retail in December, 2007. The launch will be supported with a range of POS materials including case cards, shelf talkers, table tents and sell sheets. These mixers will retail for a suggested price of $3.99.

CSDs

Apple Rush has introduced an Organic 100 percent Juice line in six lightly carbonated flavors; Pomegranate, Raspberry, Strawberry, Original Apple, Cranberry and Black Cherry. This is the first USDA Organic line of sparking juice sodas made in the U.S., according to the manufacturer, and will be available at an SRP of $5.99 per 4-pack. For more information, contact Apple Rush at (708) 389-6625.

For the second year in a row, PepsiCo’s Sierra Mist is getting into the spirit of the holiday season by adding a splash of cranberry to its original lemon-lime flavor with Sierra Mist Cranberry Splash. This time they are also adding a diet version, Sierra Mist Free Cranberry Splash. Line priced with other PepsiCo sodas, these products will be available in 20 oz. and 2 L plastic bottles, as well as 12-packs of 12 oz. cans. Sierra Mist Cranberry Splash will be supported with TV, radio and online advertising. For more information, contact PepsiCo at (914) 253-2950.

Fruit 66, a new sparkling juice product aimed at school-aged children, is the first offering from 4U2U brands. This product is an all-natural carbonated juice that contains only 80 calories, 100 percent of the Recommended Dietary Allowance of Vitamin C, 10 percent of the RDA of Iron, and 10 percent of the RDA of Calcium. The drink was developed with the help of school food service directors and nutritionists throughout the country. It is currently distributed to schools in California and becoming available across the US, sold in 8 oz. "squat" cans. The company donates a portion of their proceeds to the School Nutrition Association to help fund scholarships and school nutrition research. For more information, call (866) 929-0066.

From Seattle-based Zevia LLC comes a new, sugar free alternative to diet soda. Zevia is a carbonated stevia supplement offered in three distinctively different flavors - Zevia Natural Cola, Natural Orange, and Natural Twist. Zevia is made with all-natural ingredients without the addition of sugar, fat or artificial sweetener, artificial color or preservatives. The extract from the stevia leaf, also known as “sweet leaf,” contains less than one calorie, has no effect on blood sugar levels and offers up to 300 times the sweetness of sugar. Suggested retail price for a six-pack of Zevia cans is $5.99 and $1.19 for a single can. For more information, call (206) 505-5555.

Cadbury Schweppes Americas Beverages has introduced new Pomegranate 7UP, a blend of natural Pomegranate flavor added to the crisp, refreshing lemon-lime taste of America's original UNCOLA. Just like original 7UP, Pomegranate 7UP has 100 percent natural flavors and is caffeine free. This limited edition product, available in 2 L bottles, will be on store shelves during the holiday season nationwide through Jan. 31, 2008. For additional product information, please visit www.7UP.com or call (646) 935-4249.

This holiday season select IZZE Sparkling Juices will be donning cocktail attire. IZZE's limited edition silver holiday packaging will be available exclusively at Target in a 4-pack of 8.4 oz. cans in five delicious flavors including: Sparkling Blackberry, Sparkling Clementine, Sparkling Grapefruit, Sparkling Pomegranate and Sparkling Apple. Suggested retail price is $3.19. For more information, call (303) 200-5111.