Sports Drinks
The Gatorade Company, a division of PepsiCo, and Tiger Woods have announced a collaboration to develop Tiger-inspired sports performance beverages
for athletes at all levels. The first product, Gatorade Tiger, is a Gatorade Thirst Quencher subline that will be launched in March 2008. Gatorade
Tiger will be available in three new and refreshing
flavors inspired and selected by Woods (cherry blend, citrus blend & grape) and will be packaged in a new 500 mL bottle and a 32 oz. bottle.
Gatorade Tiger will be the same scientifically proven formula of Gatorade Thirst Quencher and will be similarly priced as well. For more information,
call (312) 821-2584.
CytoSport Inc., maker of Muscle Milk and Cytomax
Performance Drink, have launched two new products, Fast Twitch Explosive Performance and Cytomax Protein Pure Performance. The Benicia,
Calif.-based company is also unveiling new, 14 oz. plastic bottle for its category leader, Muscle Milk. Pre-workout, Fast Twitch Explosive Performance
will provide 200 mg of caffeine. Post-workout,
Cytomax Protein Pure Performance Drink will provide 40 g of protein to aid recovery. These new products will carry a suggested retail price of $2.99 and $3.99 respectively. For more information, call CytoSport at (973) 442-8248.
Juices
Coca-Cola North America has announced the addition
of new Minute Maid Pomegranate Blueberry Flavored 100% Fruit Juice Blend to its line of Minute
Maid Enhanced Juices. Made from a blend of five juices, this product is also enhanced with 50 mg of Martek Biosciences Corporation’s life’sDHA Omega-3/DHA per 8 oz. serving, and along with four other nutrients, helps nourish the brain and body. Minute Maid Enhanced Juices are offered nationwide in distinctive premium 59 oz. PET bottles,
featuring an attractive contemporary design and “easy pour” side grip. This product will be supported with a fully integrated marketing program
that includes national print and television advertising, point-of-purchase displays, an interactive
Web site, public relations and national in-store sampling programs. For more information, call the Coca-Cola Co. at (404) 676-1070.
The R.W. Knudsen Family has partnered with The Berenstain Bears for the launch of Sensible Sippers Organic Juice Boxes, available nationwide this Fall. Sensible Sippers are 100 percent certified
organic, and they come in convenient and appealing
packaging that features classic Berenstain Bears characters, such as Papa Bear, Mama Bear, Brother Bear and Sister Bear. Sensible Sippers are 50 percent juice and 50 percent water, reducing the amount of sugar intake in each serving without
compromising on taste. The flavors include Fruit Punch, Banana, Apple and Mixed Berry, the products contain 40 percent fewer calories than regular boxed juices, and Sensible Sippers do not have any added sugar, artificial flavors or preservatives.
The suggested retail price for an 8-pack of Sensible Sippers juice boxes is $3.99-$4.49. For more information, call (303) 449-2108.
Snapple has launched a new line of "Good For You" juice drinks that boast unique fruit flavor combinations from superfruits, including all-natural
ingredients with added vitamins, and low-calorie varieties. Snapple Super Premium Juice Drinks are available in four distinctive "Good for You" flavors: Goji Punch and Peach Mangosteen, and low-calorie Noni Berry and Kiwi Pear. Goji Punch is packed with Vitamin A and antioxidant Vitamin E. Peach Mangosteen flavor supports a healthy immune system with Vitamin A and antioxidant
Vitamins C and E. Low-calorie Noni Berry, derived from the flavors of exotic Polynesian fruit, and low-calorie Kiwi Pear flavor will boost both metabolism and mood with caffeine and the antioxidant
EGCG. Both have 10 calories per serving. Available in tall, slim 17.5 oz. bottles, Snapple Super
Premium Juice Drinks can be found in major retail, grocery and convenience stores nationwide at a suggested retail price of $1.39. For more information,
call (972) 673-6688.
Cell-nique is an all-natural, ready-to-drink “Super
Green” 95 percent certified organic/vegan beverage that has hit the market as a snack or meal accompaniment. Each bottle of Cell-Nique combines 31 super foods to help meet the daily requirement of 8 – 10 servings of fruits and vegetables,
as well as fiber, protein and antioxidants. The Cell-Nique glass bottles have a Peter Max feel and are marked with a Yantra (symbol) and Mantra (healing words of meditation). Cellnique is available nationwide in five flavors: pomegranate, tropical, kukicha tea, citrus vanilla and apple at a suggested retail price of $4.99 in major upscale grocers, yoga centers, health clubs and more. For more information, call (917) 494-2624.
Ocean Spray has united its classic cranberry with the added nutritional strength of blueberry for its latest 100 percent juice blend: Cranberry & Blueberry. New Ocean Spray 100% Juice Cranberry
& Blueberry provides a big fruit taste with no added sugar, artificial colors, preservatives or flavors. Each 8 oz. glass provides a full serving of fruit and a full day's supply of Vitamin C to help strengthen the immune system. This product is currently available in supermarkets nationwide for the suggested retail price of $3.59 per 64 oz. bottle. For more information, call Ocean Spray at (508) 946-7185.
Beginning with its 100 percent-pure pressed nectarine juice, Sun Shower has developed a new fruit juice blend, Turbo-G Superfood, which contains 20 essential nutrients, herbs and antioxidants.
Turbo-G helps enhance energy and endurance while providing the same great taste and nutrition of Sun Shower's other nectarine juices. Among the nutrients and herbs contained in Sun Shower Turbo-G Superfood are Green Tea Extract, Glucosamine, Guarana, Golden Root, Ginseng, Grape Seed Extract and Goji Berry. Currently available in two sizes, convenient 12 oz. and 28 oz. containers, this product is line-priced with the other seven flavors in the Sun Shower line. For
more information, call (312) 768-7376.
From Brand X LLC comes KaBoom Infinite Wellness
Juice, an antioxidant and vitamin-infused organic juice blend intended for active, healthy lifestyles. Including a vitamin blend, green tea extract,
and no added sugar, this product is available in two flavors, Orange Passion and Pomegranate Berry, and is available in 15.25 oz. bottles for an MSRP of $4.69 per bottle. For more information, call (480) 220-5800.
Energy Drinks
Redux Beverages LLC, has announced an addition
to its line of energy drinks called Brawndo: The Thirst Mutilator. Recently named “One of the top ten movie products we wish we had” by Maxim.com, Brawndo hits retail in December of this year. Officially licensed from the 2006 cult-hit Mike Judge (Beavis and Butthead, King of the Hill) movie Idiocracy, Brawndo is a lemon-lime endurance
supplement beverage. Bright green with a smooth tangy flavor, Brawndo refreshes and energizes
with 200 mg of caffeine, electrolytes, inositol and guarana. Brawndo will be available in a yellow,
16 oz. aluminum can citing the catchphrase from the movie: “It’s got what plants crave!” The product will retail for $2.49 per can. For more information,
call (408) 693-0176.
Coca-Cola-owned Odwalla has added a new energy beverage, Odwalla Serious Energy to its lineup. This product is specially formulated with energy sources the body needs to support a healthy, active lifestyle, while still bringing consumers
the nutrition and taste they expect from Odwalla. This product comes in a Tropical Fruit Juice Blend that combines juices – including pineapple,
mango, guava and passion fruit, as well as extracts of yerba mate, green tea, and guarana seed, traditionally used for centuries and believed to increase alertness and elevate vitality. Odwalla Serious Energy will be available in 450 mL (15.2 fl.oz) grab-n-go recyclable plastic bottles at a suggested
retail price of $3.29. Consumers can expect to find Odwalla Serious Energy on shelves in natural
food stores, select supermarkets, and specialty outlets throughout the country. For more information,
call (800) ODWALLA.
Circle K Southeast Division, a division of Couche-Tard, the second largest independent convenience
store operator in North America, has announced
the launch of the company’s first wholly-
owned, proprietary energy beverage, GazZu, which it developed in partnership with BooKoo Energy. GazZu offers another differentiating factor
in the expected energy drink kick and tasty flavors
in regular energy (citrus), cherry and orange-mango. The GazZu logo and design combines a high-tech look with a retro feel to appeal to hip energy drink consumers, both male and female. The GazZu tagline, “Give me a G,” provides a call to action and a flavor-customizable slogan. For the initial launch, 16 oz. cans of GazZu will be sold exclusively at Circle K stores in the Southeast, Southwest and Midwest United States. They will be line-priced with other energy brands. For more information, call (843) 577-7327.
Skin Industries, "the biggest, littlest clothing company," and Point Blank Beverage, Inc. have teamed up to bring the world SKIN Lite, a performance
drink with only 5 calories and 1 gram of carbohydrates per serving. The skin performance drink is a lifestyle product that is injected with caffeine,
ginseng, taurine, guarana, and vitamins b6 and b12. With a citrus-lime flavor base, this product
is packaged in 16 oz. cans and carries a suggested
retail price of between $1.99 and $2.19 per can. For more information, call (619) 448-4482.
Cuba is an all-natural “herbal energy juice” infused
with antioxidants and energizing herbs like green tea, ginseng, guarana and yerba mate. Each 12 oz. can is expected to cost $1.69; this product will be available nationally. For more information, call Cuba Beverages at (619) 255-8958.
Coffee
The Swiss dairy company Emmi International Ltd. has launched a refrigerated coffee product, Emmi CAFFÈ LATTE, in the U.S. The only chilled coffee
drink in the American market made with real espresso ground from beans sourced in four different
areas, Emmi is then blended with other premium
ingredients, such as pure sugar and Swiss chocolate, to produce four unique chilled coffee experiences: Cappuccino, Mocha, Macchiato and Light. Emmi CAFFÈ LATTE will initially launch in two regional markets: the Great Lakes and the Southeast. Emmi’s 7.7 oz. plastic cup is a tall rendition
of the traditional European espresso “demitasse.”
A pull back foil cover and plastic top allow for enjoying on-the-go. Emmi CAFFÈ LATTE is expected
to retail for $1.99. For more information on the product line, call (312) 377-4121.