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Milk Processors Launches 2008 Promos
The Milk Processor Education Program (MilkPEP) has announced the Campaign for Healthy Weight, a new year-long campaign that includes retail promotions to raise milk sales. Americans are looking
for healthy lifestyle solutions and understand the link between healthy weight and overall well-being. The Campaign for Healthy Weight positions milk to meet consumers' needs and will kick off in January 2008 with the release of a new report titled "The State of Weight Management in America."
The new programs developed for 2008 will help increase awareness
among women while providing them with the promotional support they need to drive increased milk sales. The first quarter will bring a new program for women as they prepare for the warm months. Together with Curves fitness centers, in-store POS promotes
the offer to redeem milk caps for a two-week trial membership
at Curves locations nationwide. Additionally, women can register
online for a chance to win a two-year membership.
A new promotion coinciding with Mother's Day will reward moms for making healthy choices for her family. In-store POS recognizes mom as the "Chief Health Officer" and promotes a sweepstakes
to win a salary of $100,000.
An exciting retail feature incentive
program kicks off in August, just in time for back-to-school, that touts the nutritional benefits
of chocolate milk as a muscle recovery beverage. "Refuel With Chocolate Milk" pours on the fun allowing
retailers to earn adidas
prizes. In-store POS and other promotional support emphasizes the valuable combination
of protein and carbohydrates that make chocolate milk a healthy choice for even the most active athletes.
For moms who want to give their children a healthy treat, the "Official Drink of Halloween" returns in October featuring a variety of opportunities for increasing chocolate milk sales. A retail feature incentive program allows retailers
to win iPod nanos for participating in the promotion through point-of-sale displays,
advertisements, and grassroots outreach during the month of October.
All promotions in 2008 will include a Hispanic overlay to customize these programs for the Spanish-speaking population. Retailers should call their local
processor or the MilkPEP hotline at 800-945-MILK for more details. Additional
information about retail promotions can be found at www.milkdelivers.org.
Daily's Goes From Fall to Winter
Daily’s, America’s premium brand of non-alcoholic cocktail mixes and premixed cocktails launches their fall Bloody Mary “Win the Ultimate Home Tailgate Den” promotion as the chill hits the air and the fall sports season is well underway.
Daily’s fully-integrated program includes
both consumer and trade components
and is designed to drive sales of Daily’s non-alcoholic Bloody Mary mixers – available in Original, Salsa and Thick & Spicy flavors – along with their popular new Bloody Mary ready-to-drink 1.75L bag-in box package.
On the consumer side, Daily’s is executing a multi-dimensional program that includes a consumer sweepstakes with the ultimate “Tailgate Den” grand prize that includes a BOSE home entertainment
system, 50-inch plasma HDTV, Nintendo Wii system and Game Cube and $500 team merchandising gift certificate. On-line advertising,
targeted email blasts, program specific POS including case card, blimp lug-ons, pennant streamers, shelf talkers and table tents along with pre-packed on-packs will be activated to support awareness
and interest in the program.
In addition, Daily’s is introducing a trade component which includes
a sweepstakes program encouraging retailers and on-premise
owners/managers to visit and register with Daily’s new trade focused
website. The new website positions Daily’s as the “Cocktail Expert” and provides a wide range of valuable information and useful
trade tools to the users right at their fingertips. Those who set up an account on Daily’s new trade website can enter to win a 50” plasma HDTV during the program period.
The search for DEWmocracy
Forest Whitaker and Mountain Dew have teamed up to develop "DEWmocracy"
– a virtual world that will allow consumers to create the next Mountain Dew beverage online. DEWmocracy is the first-ever interactive, story-based online game that will result in a consumer-
generated beverage innovation.
Consumers may now go to www.dewmocracy.com to enter the DEWmocracy experience that features a live-action short-film and an animated game featuring mystical 3D characters. The player's online journey includes various challenges that give them the tools to develop every aspect of a new Mountain Dew drink, including the color, flavor and label graphics.
Whitaker narrates the live-action video and developed all of the elements of the DEWmocracy experience, including the story, the live-action film, the animated characters, and game design.
When players enter the game at www.dewmocracy.com, they are asked to select a drink flavor and will later join one of three teams that will develop different "candidates" for the next Mountain Dew line extension. Each team will "campaign" for its beverage candidate.
The winning Mountain Dew candidate will be decided by online
votes, making the selection process a true "DEWmocracy."