<< Previous 1 2
Irish Whiskeys
The Knappogue Castle Whiskey
Gift Pack reflects the heritage
of this sophisticated brand.
The gift box, in rich wood tones,
is meant to reflect opening the
door to the Castle. Once inside
(the back of the box) you are in
the Drawing Room of Knappogue
Castle itself, which contains a
portrait of Mark Edwin Andrews,
the brand's founder. Whiskey
connoisseurs know that adding a wee bit of water to whiskey
will open up its nose and flavor, so
with the gift pack comes a ceramic water
pitcher emblazoned with the Knappogue
Castle Whiskey logo, bearing a
sketch of Knappogue Castle.
With the Clontarf Gift Pack (left), customers
receive an elegant and upscale
glass water carafe bearing a frosted
Clontarf logo on the front.
Daily's Mixers
Daily's, America's premium brand of fruit mixers and
ready-to-drink cocktails, announces a holiday program aimed
at capturing the spirit and profits of America's fascination
with the cocktail during the years most festive season.
Daily's "The Perfect Taste to Toast" promotion is fully loaded
with all of the materials retailers will need to stop traffic
and increase sales during the critical October - December
selling period. At retail, Daily's is providing colorful and appetite-
appealing POS materials that support Daily's full line
of products and allow
for cross merchandising
displays
with popular
spirit brands and
other holiday-related
items. Case
cards and shelf
talkers target impulse
shoppers
looking to purchase
big for their
holiday entertaining
needs. Daily's
"The Perfect Taste
to Toast" holiday
promotion materials
are available
as of last month.
Foster’s
Foster’s is encouraging retailers
to take the Australian approach to
the Winter Season this year and
watch sales go north for the winter
– not south! According to Foster’s,
the winter season is the ideal
time for customers to enjoy more
social gatherings and intimate
holiday occasions with their family
and mates. And to capitalize on
the increase of these beer-drinking
events, they suggest joining
Foster’s for the “Summer Downunderland” promotion. Program
materials include display enhancers and POS pieces
that play on the many different occasions that are celebrated
during the winter months. Foster’s will also be displayed
along side Miller Trademark brands for even greater impact.
This promotion will run through Dec. 31.
Captain Morgan
The makers of Captain Morgan Original Spiced Rum have
launched a new Web site, captainyourhalloween.com, to
help consumers “dress up and get down” this Halloween.
The site will provide consumers with everything they need
in order to pull off a legendary costume on one of the biggest
party nights of the year. Beginning early this month,
adult consumers can log onto captainyourhalloween.com
and order whimsical costumes, get creative cocktail suggestions
and review party-planning tips. The site also features
a variety of videos highlighting the most common costume
blunders, including costumes that are incomplete, too cumbersome,
awkward or sight-prohibitive. Hoping to reduce the
number of costume blunders, captainyourhalloween.com
offers five tongue-in-cheek pre-packaged costumes including
the Deviled Egg (a foam egg with horns and a tail), First
Class Male, Venetian Blind, Little White Lies and Hold the
Mustard, beginning at $35.99 each. The site also features
a collection of humorous last-minute costume suggestions,
as well as three Halloween-inspired cocktail recipes that are
sure to spark some lively conversation at parties.