• NACS declares that shots are not beverages • InBev completes acquisition of Anheuser-Busch • Go Fast Jet Pack; Q3 reports • Dr Pepper Snapple Group reveals new designs, SKUs • PBG's Muscle Milk pickup a message to Pepsi? • Q3 roundup and presidential tea • Cott, Jones report growing financial losses in Q3 • Pepsi Bottling Group to distribute Muscle Milk
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Powdered beverage mixes aren’t new technology. Tang has been around long enough to have been used during NASA’s Gemini program in the 1960s, and, early on, Gatorade sold in canisters as often as it sold in bottles. But modern marketers have taken a new twist on powdered drinks. New powdered beverages come in single-shot sleeves, called “sticks,” that can go everywhere that bottled water can.